Leyton Orient open to changing name to 'London Orient' if Olympic Stadium bid is successful

Leyton Orient owner Barry Hearn is proposing to change the name of the club to London Orient if they are successful in their bid to share the Olympic Stadium alongside West Ham.

The name change is one of a number of initiatives Hearn is suggesting in the aim of making npower League One side Orient "as attractive as possible as a bidder".

A decision on the future of the £486million Olympic Stadium in Stratford is expected to be made later this month.

Hearn told the Daily Telegraph: "West Ham might not like it but a ground share with Orient makes a lot of sense to the legacy company and for the park.

"You would have the commercial Premier League entity coupled with the local community club serving the community.

"To enhance the point, I am going to make Leyton Orient as attractive as possible as a bidder.

"Now our television rights are around £750,000, not £65million, so commercially we are not as attractive, but we can offer a huge amount as a community club.

"We are going to change the name of the club to London Orient. We are going to give free season tickets to under-18s in London, students and members of the Armed Forces, and free family season tickets to new residents of the Olympic Park housing.

"We are going to try to go from 5,000 capacity to 30,000 by giving things back to the community.

"We are not interested in making money. It's very handy but we have only managed it once in the last 19 years.

"We are saying that if we are lucky enough to go up the divisions we will pay more rent, and we are also saying that any profits from the sale of Brisbane Road will be directly invested into the squad to give us the chance to succeed."

Regarding the name change, Hearn added: "Some of the hardcore fans will be grumbling but we have got to do something dramatic.

"That begins with the name change and it begins with opening our arms to a whole new audience."

PA