Mohamed Al Fayed has labelled Felix Magath an "odd man" after the Fulham manager blamed him for the club's current problems.
Magath appeared to lay the blame for the Cottagers' dreadful fall from grace on the club's former owner, saying he "had not spent money" and that he "sold the best players and brought in average players. You cannot go on doing that for a long time."
Since Fayed sold the club to Shahid Khan last summer, the club have been relegated from the Premier League and endured a dreadful start in the Championship that has left them with zero points after four games.
However, Al Fayed has described suggestions he is to blame as "absurd" and was keen to point the finger back at Magath and "absentee landlord" Khan.
Writing in his column for the London Evening Standard on Friday, Al Fayed said: "What an odd man Felix Magath is. I am not talking about the way he jumps around in the technical area when things go wrong on the pitch and then appeals to the dugout as if the physio and team doctor had caused it.
"No, what's strange is that after losing Fulham's first four games of the Championship season, he has got time to criticise me - someone he has never met - instead of devoting every waking second to putting right his own glaring mistakes.
"There is nothing dishonourable about failure, if you face up to it. Mr Magath isn't the first foreign coach to find the English game hard. What is wrong, and frankly un-English, is to blame someone else instead of taking responsibility for your own actions.
"I sold my beloved Fulham on July 13, 2013. If a week is a long time in politics, 13 months is a lifetime in football. Mr Magath was brought in to stave off relegation from the Premier League but instead presided over a meek surrender.
"It broke my heart. After 16 years at the helm at Craven Cottage, to see my work destroyed in a season was a bitter experience. To be blamed for that failure, is absurd.
"Fortunately, there are 25,000 people who know the truth. The Fulham fans. I am content to be judged by them."
Al Fayed also insisted he spent money in the best interests of the club, who saw their best years under his ownership as they reached the final of the Europa League in 2010.
"We played our part in making it the best and most entertaining league in the world. Fulham achieved their highest ever top-flight finish, seventh," he wrote.
"We carried English prestige into the inaugural season of the Europa League, taking Atletico Madrid into extra-time in the final and within five minutes of a penalty shoot-out.
"Mr Magath says I bought only average players? So who were the men playing that night in Germany? I'll tell you: titans of the game and every one a hero.
"In football, you cannot be an absentee landlord, as I fear Shahid Khan is most of the time. I went on the pitch before games. I met the fans. I talked to the players. I encouraged them. Yes, they are paid a lot of money but they are still young men who need inspiration. People work for people, not anonymous boards of directors. I gave the players gold chocolate bars from Harrods. If they needed to try harder, I handed out blue peppermints and said they were Viagra.
"Those players never let me down.
"The personal touch is important. Managers need encouragement too. Every manager I chose tried to take Fulham forward. Two of them became England managers."
He added: "When I was young, there was a cartoon character, Felix the Cat. Whatever happened to him - whether he was run over on the road to Dover or blown up with dynamite - he just kept on walking.
"If Fulham's results do not improve, starting with Cardiff tomorrow, perhaps this particular Felix should follow that cat down the road to Dover and then just keep on walking."Reuse content