Premier League or bust: Henning Berg given Blackburn Rovers ultimatum

New Rovers manager welcomed to the post with a warning from clubs' global adviser that the minimum requirement this season is a return to top flight

Blackburn Rovers' global adviser, Shebby Singh, has already heaped pressure on new manager Henning Berg by stating the minimum requirement this season is promotion to the Premier League.

Berg signed a three-year contract with the club and was unveiled at Ewood Park yesterday, fully aware of expectancy levels. Rovers sit fifth in the Championship, two points beneath the automatic promotion spots, and anything less than bridging that gap will not do for Singh.

"Promotion is the minimum and the maximum, we have emphasised that time and again," Singh said.

"But the most important thing is that Henning welcomes the pressure, he welcomes the challenge. He didn't sit in front of us and say 'I need three years to build a team'. He said 'I know what you want and I want to be the man to deliver that'."

Talks between the two parties earlier this week had to be frank and honest following Berg's comments in June that "there are no real managers with credibility who would accept a job like that." It was a scathing attack on the owners, Venky's, but the discussions about the vacancy sold the club to Berg, who had been out of the game for a year after being sacked by Norwegian side Lillestrom. He pointed towards the investment in the team – signing the likes of Jordan Rhodes from Huddersfield for £8m – as a significant reason to be optimistic about the direction the club is heading.

"The comments were made by me looking in from the outside," Berg said. "Now I have spoken to the people inside the club, I know what their ambitions are. They are taking steps now and I've seen their intent."

Singh was adamant throughout the five-week search for Steve Kean's successor that he wanted to install a younger manager, and one who preferably had previous links with Rovers. Approaches for Fulham's Billy McKinlay and Tottenham's Tim Sherwood were rejected, but Singh dismissed accusations that the ultimate choice was simply manufactured to appease an increasingly disenchanted and dwindling home support.

"The fact he has been successful here [as a player] obviously helps but no way is this anything but a football decision," he said. Berg's achievements – winning the League title in 1995 and the League Cup in 2002 during two separate spells – are all the more striking given Blackburn's failure to win any major silverware without him since 1928. Singh labelled the manager's arrival as the 'third coming' and Berg is delighted to be back.

"For myself I couldn't be back at a better place," he said. The manager must also be pleased that he doesn't have to endure the monthly 18-hour round trip to India to brief the owners, and has been given control over transfers.

"I think we've got a really good chance of being promoted and I'm looking forward to it," the manager enthused. His first test is a trip to Crystal Palace – the team he made his debut against back in 1993.

Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
musicOfficial chart could be moved to accommodate Friday international release day
Sport
Wes Brown is sent-off
football
News
i100
Sport
Italy celebrate scoring their second try
six nations
Sport
Glenn Murray celebrates scoring against West Ham
footballWest Ham 1 Crystal Palace 3
Arts and Entertainment
Drake continues to tease ahead of the release of his new album
music
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services

Day In a Page

The Last Word: For the good of the game: why on earth don’t we leave Fifa?

Michael Calvin's Last Word

For the good of the game: why on earth don’t we leave Fifa?
HIV pill: Scientists hail discovery of 'game-changer' that cuts the risk of infection among gay men by 86%

Scientists hail daily pill that protects against HIV infection

Breakthrough in battle against global scourge – but will the NHS pay for it?
How we must adjust our lifestyles to nature: Welcome to the 'Anthropocene', the human epoch

Time to play God

Welcome to the 'Anthropocene', the human epoch where we may need to redefine nature itself
MacGyver returns, but with a difference: Handyman hero of classic 1980s TV series to be recast as a woman

MacGyver returns, but with a difference

Handyman hero of classic 1980s TV series to be recast as a woman
Tunnel renaissance: Why cities are hiding roads down in the ground

Tunnel renaissance

Why cities are hiding roads underground
'Backstreet Boys - Show 'Em What You're Made Of': An affectionate look at five middle-aged men

Boys to men

The Backstreet Boys might be middle-aged, married and have dodgy knees, but a heartfelt documentary reveals they’re not going gently into pop’s good night
Crufts 2015: Should foreign dogs be allowed to compete?

Crufts 2015

Should foreign dogs be allowed to compete?
10 best projectors

How to make your home cinema more cinematic: 10 best projectors

Want to recreate the big-screen experience in your sitting room? IndyBest sizes up gadgets to form your film-watching
Manchester City 1 Barcelona 2 player ratings: Luis Suarez? Lionel Messi? Joe Hart? Who was the star man?

Manchester City vs Barcelona player ratings

Luis Suarez? Lionel Messi? Joe Hart? Who was the star man at the Etihad?
Arsenal vs Monaco: Monaco - the making of Gunners' manager Arsene Wenger

Monaco: the making of Wenger

Jack Pitt-Brooke speaks to former players and learns the Frenchman’s man-management has always been one of his best skills
Cricket World Cup 2015: Chris Gayle - the West Indies' enigma lives up to his reputation

Chris Gayle: The West Indies' enigma

Some said the game's eternal rebel was washed up. As ever, he proved he writes the scripts by producing a blistering World Cup innings
In Ukraine a dark world of hybrid warfare and murky loyalties prevails

In Ukraine a dark world of hybrid warfare

This war in the shadows has been going on since the fall of Mr Yanukovych
'Birdman' and 'Bullets Over Broadway': Homage or plagiarism?

Homage or plagiarism?

'Birdman' shares much DNA with Woody Allen's 'Bullets Over Broadway'
Broadchurch ends as damp squib not even David Tennant can revive

A damp squib not even David Tennant can revive

Broadchurch, Series 2 finale, review
A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower: inside the mansion of Germany's 'Bishop of Bling'

Inside the mansion of Germany's 'Bishop of Bling'

A Koi carp breeding pond, wall-mounted iPads and a bathroom with a 'wellness' shower