England will be heading out to South Africa next month with a tried-and tested style that has been shown to deliver results. No, not a holding midfielder, a traditional 4-4-2 formation or a deep-lying centre-forward, but a classically cut official suit.
Back in 1966 Burton produced a sharp-fitting number that helped Sir Alf Ramsey's men on their way to World Cup glory at Wembley. Fast-forward 44 years and the thin lapels and narrow trousers on the suit unveiled by Marks & Spencer yesterday carry undoubted echoes of English football's finest hour.
As if to ram the message home, M&S paraded four of the boys of '66, Sir Geoff Hurst, Martin Peters, Roger Hunt and Gordon Banks, at the launch, and will use the legendary quartet in an advertising campaign set to be unleashed tomorrow.
Of course, some things have changed since the Sixties. England now have an Italian manager, Fabio Capello, and the grey wool 2010 suits, designed in collaboration with Savile Row tailor Timothy Everest, are apparently part of something called the Collezione range. Nevertheless, all England fans will be hoping that where Paul Smith and Giorgio Armani have failed as official tailors in the last two World Cup campaigns, the rather more down-to-earth Marks and Sparks will succeed this summer.