The Football Association have so far sold just 10,000 tickets for the friendly against Norway at Wembley on 3 September, according to reports.
The FA, England's first friendly since a disastrous World Cup campaign in Brazil, have a long way to go if they are to avoid setting a record low for the national stadium since it was re-opened in 2007.
Only 57,897 bothered to turn up to the 90,000-seat stadium for a World Cup qualifier against Andorra in June 2009 because the game took place in the middle of a Tube strike.
England boss Roy Hodgson is expected to have to drum up interest for the unglamorous tie and will held an interview with Sky Sports News, his first since the World Cup.
Who will be the next England captain?
Who will be the next England captain?
1/5 Wayne Rooney
The stand-out choice is Wayne Rooney who at at the age of 28 has amassed 95 England caps and scored 40 goals. Questions over the Manchester United striker's suitability for the role will likely be asked, although in recent years he has shown much more maturity. When there was debate during the World Cup over whether he still warranted a place in the side, Hodgson stood firmly by him.
2/5 Joe Hart
The England goalkeeper is perhaps the most assured starter in Hodgson's side and at the age of 27 should have many years ahead of him between the sticks. Has 43 caps to his name.
3/5 Gary Cahill
Centre-backs traditionally make for captaincy material and if Hodgson decides that's the position it should go to, Cahill would be ahead of his usual partner Phil Jagielka. However some questionable displays at the World Cup mean there are no certainties over the Chelsea player's place in the starting XI going forward.
4/5 Leighton Baines
The left-back managed to oust Ashley Cole from the squad and could perhaps oust the other contenders for the armband. As likely to start as any outfield player, the Everton player could be a surprise choice. Jagielka wears the armband for his club, perhaps suggesting there are better candidates ahead of him. Luke Shaw's emergence could also count against him.
5/5 Theo Walcott
The Arsenal winger has been involved in the England set-up since the age of 17 and now 25, he could be ready to the highest honour. With many young Arsenal players in the England set-up, including Jack Wilshere and Alex Oxlade-Chamberlain, Walcott is the stand-out candidate and his relationships with those players could count in his favour.
The Three Lions face a critical qualifier away to Switzerland during the same international break.
According to the Daily Mail, the FA are also planning a print and online marketing campaign and will be selling discounted seats.
Hodgson has also hinted that Wayne Rooney will be the next England captain.
The international retirement of Steven Gerrard left the role void, but Hodgson said the two obvious candidates are Rooney and veteran midfielder Frank Lampard.
“There have been plenty of dark moments, plenty of times where – looking back on things – you can’t believe that fate has put you in that situation,” Hodgson told Sky Sports News
“But that fact is I would quite happily relinquish this job at any time when my employers think that they don’t want me there any more or when I feel that the players don’t have the respect necessary or feel that they want to continue playing for me. In that moment, if it’s time for me to walk away, I’ll do so.
“But, this time, it was made clear to me that that wasn’t the situation, that the FA wanted me to continue in the job, and the feedback from the people around the team was the same.
“So, therefore, there were never any doubts in my mind that I would continue, because I think you only walk away when a: you don’t feel you can stand the pressure, or b: you don’t feel that you’re good enough or competent enough to do the job.
“I can safely say and strongly say that I never felt that at all.”