Luis Suarez: Adidas remove advert of Liverpool striker on Copacabana beach after queues form to have picture taken with it

The image of a snarling Suarez was proving popular with fans - but not with the sportswear brand

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The Independent Football

Adidas has replaced an advert on Copacabana beach featuring a snarling Luis Suarez after it became a popular attraction among World Cup fans.

The image depicts the Uruguay striker with his mouth open and teeth bared.

Ever since Suarez bit Italy defender Giorgio Chiellini the advert has been a major attraction. Fans have been queuing on the Rio de Janeiro beach to have a photo taken with it, pretending to be bitten by the Liverpool player.

However, Adidas has now replaced it with one of Brazil right-back Dani Alves.

An Adidas spokesperson said: "Adidas has decided to review all marketing activity involving Luis Suarez.

"Some changes on the ground in Brazil have been made in line with this review, with certain artwork being swapped out today."


Suarez's boot deal with Adidas could be in jeopardy after the sportswear manufacturer announced on Thursday that it would consider its partnership with the 27-year-old, who has returned to Uruguay after his World Cup accreditation was withdrawn.