Arsenal agree new deal with BT Sport - which coincides nicely with advert showing FA Cup win over Liverpool

Agreement will see broadcaster given access to Arsene Wenger and his players and times in with a commercial that might actually please fans of the Gunners

Any perceived bias against Arsenal from BT Sport can perhaps now be laid to rest.

The Premier League broadcasters have announced that their partnership with the Gunners has been extended for a further two years.

The agreement will see BT Sport promote their coverage through Arsenal's digital channels, whilst also allowing them access to the Gunners' first-team players - as well as manager Arsene Wenger.

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Arsenal's sales and marketing director Vinai Venkatesham said: "We are delighted to extend our relationship with BT Sport as an official partner for a further two years.

"We will continue to work in close collaboration with the team at BT Sport to deliver benefits for fans and exclusive content which will add an extra dimension to their coverage."

Earlier this summer, BT Sport's promotion for their coverage of the upcoming Premier League season came in for criticism from some Arsenal fans.

 

An advertisement (above) with the tag line "You have to see it to believe it" enraged sections of support when it appeared to make fun of their thrashing at the hands of Liverpool last season. The commercial featured Jose Mourinho, Rio Ferdinand and Jake Humphrey laughing at the hapless 5-1 performance.

Then, just a couple of days later another advert was released with Arsenal's 6-0 thrashing to Chelsea taking centre-stage.

 

Coinciding perfectly with the fresh agreement, a new commercial has been released recapping Arsenal's victory over Liverpool on their way to FA Cup glory (above).

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