Chelsea announce ticket price freeze
Thursday 08 March 2012
Chelsea today announced a price freeze on all domestic matches at Stamford Bridge next season and a cut in the cost of attending any Champions League group games the club plays.
Last year saw the Blues raise season-ticket prices across the board and for Barclays Premier League games against Arsenal, Liverpool, Manchester City, Manchester United and Tottenham, as well as FA Cup and Champions League ties.
That followed a four-year freeze and chief executive Ron Gourlay confirmed this afternoon the decision not to impose another increase came against the backdrop of the country's current economic problems.
He told the club's official website, http://www.chelseafc.com: "The club has taken the decision not to increase prices for the coming season as we deeply appreciate our loyal following at Stamford Bridge and feel this is the right approach to take in the current economic conditions where budgets may be under pressure."
Should Chelsea qualify for the Champions League, group-stage match tickets will be reduced from £40 to £35 for adults, and from £20 to £17.50 for juniors and seniors.
The Blues' Champions League pricing policy has been a source of some controversy in recent years and supporters were angered by this season's 33% hike.
Their opening group game against Bayer Leverkusen drew the lowest Stamford Bridge attendance in the competition since the Rosenborg boycott of 2007.
A Twitter campaign was also launched for a boycott of the second home match against Genk, although this ended up being a virtual sell-out.
The demands of Uefa's Financial Fair Play regulations have forced Chelsea to balance maintaining an expensively-assembled squad with keeping supporters happy - all the time playing in a 42,000-capacity stadium dwarfed in terms of matchday incomes by Manchester United's 76,000-seater Old Trafford and Arsenal's 60,000 Emirates Stadium.
Latest in Sport
Manchester United can learn lessons from the transfer template of rivals Manchester City
Pavement The Forum, London
Manchester City, Manchester United and Chelsea top the list of the Premier League's most expensive squads
Bayern Munich 'training camp' to supply refugees with food, footballs and German lessons
David De Gea, Peter Odemwingie and the 18 weirdest transfer deadline day stories
- 3 Make your voice heard: Sign The Independent's petition to welcome refugees
- 4 Refugee crisis: Aylan's life was full of fear - in death, he is part of 'humanity washed ashore'
- 5 German police forced to ask public to stop bringing donations for refugees arriving by train
Senior British politicians tell David Cameron: When dead children are being washed up on beaches – it's time to act
Jeremy Corbyn calls Osama bin Laden's killing a 'tragedy' - but was it taken out of context?
If these extraordinarily powerful images of a dead Syrian child washed up on a beach don't change Europe's attitude to refugees, what will?
Britain to take more refugees as Cameron bows to pressure after more than 100,000 back our campaign
If you're not already angry about the refugee crisis, here's a history lesson to remind you why you really should be
Theresa May says migrants should be banned from entering the UK unless they have jobs lined up