Facebook to televise FA Cup opener
Wednesday 17 August 2011
Non-league sides Ascot United and Wembley FC will kick off this season's FA Cup on Friday night, with the game being streamed to a potential audience of 700 million people.
Social networking site Facebook are 'televising' the clash, which, although will not reach the majority of its potential viewers, is the first of its kind anywhere in sport.
A 90-minute stream will be provided by Budweiser, the competition's new sponsors.
"As a long-standing supporter of football globally, Budweiser is committed to brining the world's most prestigious knockout competition closer to the fans," said marketing director Ian Newell.
"What better way to demonstrate this than by broadcasting the very first kick to a global audience via Facebook.
"This is the first time a FA Cup tournament fixture has been broadcast live on the social network, which is great news for football fans and clubs alike."
Latest in Sport
Don't mess with me, Diego Costa warns Manchester City ahead of Chelsea clash
World Masters Athletics Championships: Meet the 95-year-olds still picking up medals
Colombian women's cycling team kit that makes wearer appear naked is branded 'unacceptable' by UCI president
West Ham vs Liverpool match report: Reds are caught cold by hot Hammers
Aston Villa vs Arsenal team news: Alexis Sanchez incorrectly named in starting line-up as Alex Oxlade-Chamerlain called up to start
- 4 Iranian blogger found guilty of insulting Prophet Mohammad on Facebook sentenced to death
- 5 New Tricks: Dennis Waterman to leave the show after a decade of crime-solving
Scottish independence referendum: A nation divided against itself
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Russia freezes Ukraine into submission: Kiev admits country doesn't have enough fuel for winter
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God