In pictures: Chelsea players Demba Ba, Juan Mata and Gary Cahill star in bizarre marketing campaign for adidas covered in blue paint

Players feature in campaign to launch 2013/14 kit

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The Independent Football

Chelsea players John Terry, Juan Mata and David Luiz were among those who covered themselves in paint in order to promote Chelsea's new kit which Adidas says, is “blue, what else matters?”

The Chelsea goalkeeper and Eden Hazard doused themselves in blue as part of a promotion for adidas. Meanwhile Juan Mata, David Luiz, Oscar and Fernando Torres rock the Avatar look to perfection. It is all to promote Chelsea’s new kit which, adidas says, is “blue, what else matters?”

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