Manchester United could earn up to £17m by selling the rights to Old Trafford - but the Etihad Stadium is worth more according to recent figures

The two Manchester clubs take up nearly half of the overall sponsorship money if each premier League club sold the naming rights to their stadium

Manchester United would earn less than Manchester City if they chose to sell the naming rights of Old Trafford, a recent analysis has claimed.

The two Manchester clubs lead the way after global valuation experts American Appraisal released figures revealing what each Premier League club could earn having their individual stadiums rebranded.

Of course, City,  Arsenal, Newcastle United and Hull City have already sold their naming rights, with the 2011-12 Premier League champions earning nearly £18m per year for the sponsorship of the Etihad Stadium.

According to the analysis, United could earn as much as £17m per year should they choose to sell the naming rights to their famous Old Trafford stadium, falling just shy of the largest figure set by their fierce rivals.

That means of the £75m generated by all 20 clubs, £35m would be taken up by the two Manchester clubs, with Arsenal sitting in third with their current £6.75m per year deal for the Emirates Stadium. Liverpool, Tottenham and Chelsea then follow respectively, meaning that cumulated points over the last five seasons have been crucial in determining the income generated.

But despite winning the Premier League title back last season – their fifth in the last seven years – and obtaining one of the largest worldwide followings in sport, United are outdone by the blue half of Manchester.

Questions have arisen in the past about City’s deal with Etihad Airways, with some believing the figure to be inflated in an attempt to work around Uefa’s Financial Fair Play Regulations, which could arguably increase City’s spending power in the transfer market.

Mike Weaver, Managing Director at American Appraisal, said: “If this data shows one thing it’s that performance pays off. The top six clubs who regularly play in Europe and dominate the league account for approximately 80% of the value of the naming rights market.

“The real opportunity is for those clubs who have not yet made the leap of faith to re-name their stadiums. There is untapped revenue and when it comes to negotiating shirt sponsorship, stadium naming rights has to be a strong consideration too.

“The UK stadium naming rights market is still in its infancy versus shirt sponsorship. But at £75m annually it’s a great contributor to the bottom line of club P&Ls.”

So how much could your club earn by selling the naming rights to its stadium?

Premier League Club Annual Stadium Sponsorship Value:  

1. Manchester City - £18.23m

2. Manchester United -£16.93m

3. Arsenal - £6.75m

4. Liverpool - £6.06m

5. Tottenham - £5.76m

6. Chelsea - £5.45m

7. Everton - £2.98m  

8. Newcastle United - £2.00m

9. Aston Villa - £1.52m

10. Fulham - £1.52m  

11. Sunderland - £1.52m

12. Stoke City - £1.35m

13. West Ham United - £0.91m

14. Swansea City - £0.67m

15. West Bromwich Albion - £0.61m

16. Hull City - £0.61m

17. Southampton - £0.61m

18. Crystal Palace - £0.41m

19. Norwich City - £0.41m   

20. Cardiff City - £0.28m  

The analysis was carried out by global valuation experts American Appraisal

Life and Style
Small winemakers say the restriction makes it hard to sell overseas
food + drink
Arts and Entertainment
A comedy show alumni who has gone on to be a big star, Jon Stewart
tvRival television sketch shows vie for influential alumni
Arts and Entertainment
Carrie Hope Fletcher
booksFirst video bloggers conquered YouTube. Now they want us to buy their books
News
Clare Balding
peopleClare Balding on how women's football is shaking up sport
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
Damien Hirst
artCoalition's anti-culture policy and cuts in local authority spending to blame, says academic
Sport
premier leagueMatch report: Arsenal 1 Man United 2
Arts and Entertainment
Kirk Cameron is begging his Facebook fans to give him positive reviews
film
News
i100
Sport
Jonny May scores for England
rugby unionEngland 28 Samoa 9: Wing scores twice to help England record their first win in six
Life and Style
fashionThe Christmas jumper is in fashion, but should you wear your religion on your sleeve?
Arts and Entertainment
Jason goes on a special mission for the queen
tvReview: Everyone loves a CGI Cyclops and the BBC's Saturday night charmer is getting epic
Arts and Entertainment
Jerry Hall (Hand out press photograph provided by jackstanley@theambassadors.com)
theatre
Sport
Tony Bellew (left) and Nathan Cleverly clash at the Echo Arena in Liverpool
boxingLate surge sees Liverpudlian move into world title contention
Voices
Neil Findlay
voicesThe vilification of the potential Scottish Labour leader Neil Findlay shows how one-note politics is today, says DJ Taylor
Life and Style
food + drinkMeat-free recipes and food scandals help one growing sector
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Mau Mau uprising: Kenyans still waiting for justice join class action over Britain's role in the emergency

Kenyans still waiting for justice over Mau Mau uprising

Thousands join class action over Britain's role in the emergency
Isis in Iraq: The trauma of the last six months has overwhelmed the remaining Christians in the country

The last Christians in Iraq

After 2,000 years, a community will try anything – including pretending to convert to Islam – to avoid losing everything, says Patrick Cockburn
Black Friday: Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Helpful discounts for Christmas shoppers, or cynical marketing by desperate retailers?

Britain braced for Black Friday
Bill Cosby's persona goes from America's dad to date-rape drugs

From America's dad to date-rape drugs

Stories of Bill Cosby's alleged sexual assaults may have circulated widely in Hollywood, but they came as a shock to fans, says Rupert Cornwell
Clare Balding: 'Women's sport is kicking off at last'

Clare Balding: 'Women's sport is kicking off at last'

As fans flock to see England women's Wembley debut against Germany, the TV presenter on an exciting 'sea change'
Oh come, all ye multi-faithful: The Christmas jumper is in fashion, but should you wear your religion on your sleeve?

Oh come, all ye multi-faithful

The Christmas jumper is in fashion, but should you wear your religion on your sleeve?
Dr Charles Heatley: The GP off to do battle in the war against Ebola

The GP off to do battle in the war against Ebola

Dr Charles Heatley on joining the NHS volunteers' team bound for Sierra Leone
Flogging vlogging: First video bloggers conquered YouTube. Now they want us to buy their books

Flogging vlogging

First video bloggers conquered YouTube. Now they want us to buy their books
Saturday Night Live vs The Daily Show: US channels wage comedy star wars

Saturday Night Live vs The Daily Show

US channels wage comedy star wars
When is a wine made in Piedmont not a Piemonte wine? When EU rules make Italian vineyards invisible

When is a wine made in Piedmont not a Piemonte wine?

When EU rules make Italian vineyards invisible
Look what's mushrooming now! Meat-free recipes and food scandals help one growing sector

Look what's mushrooming now!

Meat-free recipes and food scandals help one growing sector
Neil Findlay is more a pink shrimp than a red firebrand

More a pink shrimp than a red firebrand

The vilification of the potential Scottish Labour leader Neil Findlay shows how one-note politics is today, says DJ Taylor
Bill Granger recipes: Tenderstem broccoli omelette; Fried eggs with Mexican-style tomato and chilli sauce; Pan-fried cavolo nero with soft-boiled egg

Oeuf quake

Bill Granger's cracking egg recipes
Terry Venables: Wayne Rooney is roaring again and the world knows that England are back

Terry Venables column

Wayne Rooney is roaring again and the world knows that England are back
Michael Calvin: Abject leadership is allowing football’s age-old sores to fester

Abject leadership is allowing football’s age-old sores to fester

Those at the top are allowing the same issues to go unchallenged, says Michael Calvin