The Keepmoat had not borne witness to this kind of hysteria since Dennis Priestley's darts exhibition there four years ago. There were thousands of noisy, smartphone-wielding fans, from places as far as Denmark and the US, outside the stadium hours before kick-off for Doncaster Rovers reserves' match against their Rotherham counterparts. They were there for one reason: to witness the debut of One Direction heart-throb Louis Tomlinson.
Their hero started on the bench. But on 65 minutes, the self-confessed "hit and miss" right-back (some say he only runs in, erm, one direction) came on as a Doncaster substitute for Jordan Binns.
While both clubs' regular players may think a pop star has no right to be on a professional football pitch, it was for a good cause. The reason for Tomlinson signing a non-contract deal with Rovers is to raise money for the Bluebell Wood Children's Hospice and the game attracted a crowd of 5,333.
The result? 0-0. Not that it mattered, as many were clearly miffed at Tomlinson's failure to stick around post-match. Their reaction to his swift departure was priceless. Chants of "you little shit" from his followers rang in his ears as he made his way towards the exit.