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News & Comment

Sky make Premier League matches available on 'pay-per-view'

Currently a subscription is needed to watch Sky Sports

Sky is to offer football fans the chance to watch live Barclays Premier League matches on a pay-per-view basis via their internet TV service from the spring.

The broadcaster will give unlimited access to all six of its sports channels via 'Now TV' for a 24-hour period for £9.99, which will include taking in Formula One grand prix, England cricket matches or Masters golf. Previously, Sky Sports subscriptions operated on a monthly basis.

BSkyB chief executive Jeremy Darroch said: "We think that a day pass is going to be attractive.

"We think it will work well alongside Sky Sports and will complement (subscription packages) well, it a way to extend Sky Movies, Sky Sports and later entertainment channels to an entirely new set of customers."

NOW TV is available on a range of internet-connected devices as from personal computers and laptops to smartphones and some games consoles.