Sunderland have no intention of selling England midfielder Jordan Henderson to Liverpool or anyone else this summer.
The 20-year-old this morning found himself at the centre of speculation that the Merseyside club are ready to launch a big-money bid to lure him away from his home-town club.
However, while the Black Cats know every player has his price, they are certainly not looking to cash in on their highest-profile Academy graduate as manager Steve Bruce attempts to strengthen his squad for a fresh Barclays Premier League push.
Sources on Wearside have indicated that Henderson is simply not for sale, and certainly not at the £13million fee quoted in some reports.
Nevertheless, that is unlikely to quell the rumours surrounding a player who has previously been linked with both Manchester clubs.
Henderson has enjoyed a meteoric rise since emerging as a genuine first-team prospect under Bruce following a successful loan spell at Coventry before the manager's arrival at the Stadium of Light in the summer of 2009.
The Sunderland-born player made an instant impact as a teenager last season and was handed a first senior England cap against France in November last year after a good start to the last campaign.
However, a dip in form in the immediate aftermath of that landmark coincided with a difficult spell for his injury-hit club, and his stock fell slightly as a result.
But Bruce was quick to defend the youngster and is confident he has a player of enormous potential on his hands.
He said at the time: "It's been a big learning curve for Jordan, this season. After getting the euphoria of the England call-up and then what has happened to him since, it just shows you what football is.
"It's a sharp learning curve for him, but the kid wants to learn and wants to play and I still believe he has got a huge, huge future in the game."Reuse content