Terry denies knowledge of embarrassing email

England captain says PR company acted without his authority in touting for deals

John Terry has sought to distance himself from the toe-curling mass email touting him for commercial deals that was revealed by The Independent yesterday. However, it is understood that the England captain signed a representation deal with the company which sent it.

Terry did not deny yesterday that he had an agreement in place with Riviera Entertainment, the Enfield-based marketing company which circulated a crass speculative email this week inviting commercial deals on his behalf. Instead, the Chelsea captain released a hard-hitting statement claiming that neither he nor his advisers had "authorised" the email itself.

However, on Riviera's website Terry is quoted as describing the company as his "ideal partner" in negotiating commercial deals. Terry is quoted as saying: "There are certain commercial areas which I would be proud to be associated with. Elite [his new management company] are in control of my marketing and promotional rights and they have identified Riviera as an ideal partner to help secure the right deals for me going forward."

There has been widespread disbelief in football that a player of Terry's stature could put himself in a position where he was seen to be touting himself for commercial deals so publicly. His predecessor as England captain, David Beckham, was no stranger to endorsement deals but his business deals were never done in such a blatant manner.

The Independent tried to contact Steve Parks and Russell Edwards, the two men behind Riviera Entertainment, yesterday. Parks did not return calls. Edwards would not comment on the story or whether or not Terry had authorised the email. Curiously Edwards is a former non-league footballer who once played alongside Terry's friend and current adviser Paul Nicholls at Chelmsford City.

The public nature of the email – which asked among other things "why not let the nation's football captain help get your message across?" – has caused embarrassment for the Chelsea captain. It was sent to a host of football agencies who have no connection with Terry himself as well as the Football Association. It has become something of a joke among the English football fraternity.

In response to the disclosure of the email, Terry released a statement to the Press Association yesterday that read: "An email inviting commercial endorsements for me has been published. This email was sent without my authority or knowledge and was not approved by me (or those advising me). I have nothing further to say on the matter."

While no-one at Riviera Entertainment was prepared to comment yesterday, the company's website still proclaimed that it represented Terry "for his commercial endorsements". When Terry split from his long-standing agent, Aaron Lincoln, in the summer he handed responsibilities over to Nicholls, a friend of his from his days as a Chelsea trainee.

Nicholls set up the company Elite Management in order to manage Terry's affairs. In another press release on Riviera's official website, Edwards says: "John Terry has a great deal to offer the commercial world and we already have companies on our books that are interested in being linked with such a high-profile brand ambassador. With the World Cup just under nine months away we're expecting a busy winter."

Arts and Entertainment
The Doctor and Clara have their first real heart to heart since he regenerated in 'Deep Breath'
TV
Arts and Entertainment
James Hewitt has firmly denied being Harry’s father
arts + ents
Arts and Entertainment
Jamie Oliver
filmTV chef Jamie Oliver turned down role in The Hobbit
News
The official police photograph of Dustin Diamond taken after he was arrested in Wisconsin
peopleDownfall of the TV star charged with bar stabbing
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Sport
Ashley Barnes of Burnley scores their second goal
footballMan City vs Burnley match report
News
news
News
Sir James Dyson: 'Students must be inspired to take up the challenge of engineering'
i100
Arts and Entertainment
Man of action: Christian Bale stars in Exodus: Gods and Kings
film
Life and Style
Apple showed no sign of losing its talent for product launches with the new, slightly larger iPhone 6 making headlines
techSecurity breaches and overhyped start-ups dominated a year in which very little changed (save the size of your phone)
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

A timely reminder of the bloody anniversary we all forgot

A timely reminder of the bloody anniversary we all forgot

Who remembers that this week we enter the 150th anniversary year of the end of the American Civil War, asks Robert Fisk
Homeless Veterans appeal: Former soldiers pay their respects to a friend who also served

Homeless Veterans appeal

Former soldiers pay their respects to a friend who also served
Downfall of Dustin 'Screech' Diamond, the 'Saved By The Bell' star charged with bar stabbing

Scarred by the bell

The downfall of the TV star charged with bar stabbing
Why 2014 was a year of technological let-downs

Why 2014 was a year of technological let-downs

Security breaches and overhyped start-ups dominated a year in which very little changed (save the size of your phone)
Cuba's golf revolution: But will the revolutionary nation take 'bourgeois' game to its heart?

Will revolutionary Cuba take 'bourgeois' golf to its heart?

Fidel Castro ridiculed the game – but now investment in leisure resort projects is welcome
The Locked Room Mysteries: As a new collection of the genre’s best is published, its editor Otto Penzler explains the rules of engagement

The Locked Room Mysteries

As a new collection of the genre’s best is published, its editor explains the rules of engagement
Amy Adams on playing painter Margaret Keane in Tim Burton's Big Eyes

How I made myself Keane

Amy Adams hadn’t wanted to take the role of artist Margaret Keane, because she’d had enough of playing victims. But then she had a daughter, and saw the painter in a new light
Ed Richards: Parting view of Ofcom chief. . . we hate jokes on the disabled

Parting view of Ofcom chief... we hate jokes on the disabled

Bad language once got TV viewers irate, inciting calls to broadcasting switchboards. But now there is a worse offender, says retiring head of the media watchdog, Ed Richards
A look back at fashion in 2014: Wear in review

Wear in review

A look back at fashion in 2014
Ian Herbert: My 10 hopes for sport in 2015. Might just one of them happen?

Ian Herbert: My 10 hopes for sport in 2015

Might just one of them happen?
War with Isis: The West needs more than a White Knight

The West needs more than a White Knight

Despite billions spent on weapons, the US has not been able to counter Isis's gruesome tactics, says Patrick Cockburn
Return to Helmand: Private Davey Graham recalls the day he was shot by the Taliban

'The day I was shot by the Taliban'

Private Davey Graham was shot five times during an ambush in 2007 - it was the first, controversial photograph to show the dangers our soldiers faced in Helmand province
Revealed: the best and worst airlines for delays

Revealed: the best and worst airlines for delays

Many flyers are failing to claim compensation to which they are entitled, a new survey has found
The stories that defined 2014: From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions

The stories that defined 2014

From the Scottish independence referendum to the Ice Bucket Challenge, our writers voice their opinions
Stoke-on-Trent becomes first British city to be classified as 'disaster resilient' by the United Nations

Disaster looming? Now you know where to head...

Which British city has become the first to be awarded special 'resilience' status by the UN?