World Cup bid supremo issues 'favourites' warning

England's new World Cup bid chief has warned that their status as early favourites to host the 2018 tournament is one of the biggest dangers threatening their chances.

Andy Anson, the former commercial director of Manchester United, will take over as bid chief executive in January.

England have been regarded as early front-runners but Anson fears that could lead to complacency.

Anson told a media briefing in London: "Being favourites is great but actually doesn't mean anything. "For me that's one of the biggest dangers and that's one of the key risks I want to be sure we are aware of.

"There is a danger in being the favourite that it can lead to complacency and I don't think we can afford to be at all complacent.

"Watching the [London 2012] Olympic bid unveil as it did, coming from a position of underdog was actually a nice place to come from."

The campaign is being run by the Football Association and there has already been some dissatisfaction expressed that the Premier League have not been given enough of a role on the bid board.

United chief executive David Gill is one of the board members, but there has been no place for Premier League chairman Sir Dave Richards nor chief executive Richard Scudamore.

Anson accepted that there was a need for unity.

He added: "The next element is to bring together all the key stakeholders. A number of parties have to be on board absolutely to make this happen - the FA, the Government, the supporters, the Premier League and the community at large.

"We have to start from a solid base where everyone is working together."

He also stressed that there should be no claims that it was time for football to "return home".

"The one thing we can't afford to do is say it's our turn for the World Cup," said Anson.

"The first thing we need to do is manage expectation level. Obviously there is a huge buzz of excitement around the bid and the prospect of England hosting the World Cup.

"But I think what we need now is to have a short period of time when we figure out what we want our bid to be about and figure out our strategy before we start moving forwards aggressively with the bid.

"We need to exceed any expectations about what our bid can be about and make it as exciting, creative and original as possible so that there is a wow factor associated with it."

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there