Arsenal kit 2014/15: New Puma shirt unveiled in London
Massive deal is worth £150m over the next five years
Thursday 10 July 2014
Arsenal have unveiled their new Puma kit for the 2014/15 season at the company's flagship store on Carnaby Street, modelled by players Santi Cazorla, Mikel Arteta and Mathieu Flamini.
It is the first launch since the club ended their 20-year partnership with American brand Nike to sign a record-breaking deal with Puma.
The German sportswear giant agreed a whopping five-year, £150m deal to provide kits for Arsenal. It is the biggest kit deal in Britain, eclipsing the £25.4m-per-year deal Nike currently have with Manchester United, and beaten only by Real Madrid’s deal with adidas.
After the launch, attention moved to a spectacular event on the banks of the River Thames with the London Eye as a backdrop. A hologram of manager Arsene Wenger introducing the home, away and third choice strips was followed by more holograms of Gunners players showing off their skills in the new designs.
Video: Arsenal seal Sanchez signing
Former supplier Nike were dealt another blow earlier this week when they decided to end their 13-year association with United.
In a statement they said: "the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders".
Video: Cazorla, Arteta and Flamini unveil new strip at the Puma store
Video: Puma launches Arsenal kit on the Thames
Adidas and Warrior are expected to fight it out for control of one of the world’s biggest clubs in 2015.
Latest in Sport
Manchester United injury news: Angel Di Maria unlikely to face Spurs as Marouane Fellaini's 'mystery illness' turns out to be rib injury
Arsenal vs QPR player ratings: Could anyone outshine new Gunners hero Alexis Sanchez and who was worse than villain Olivier Giroud?
Manchester City team news: Manuel Pellegrini hopes to have Vincent Kompany back for Burnley visit but hopes not to risk Stevan Jovetic
Neil Warnock sacked: Tim Sherwood fits role for Crystal Palace
Arsenal injury news: Laurent Koscielny could return but Olivier Giroud suspended for trip to West Ham
- 1 President of Argentina adopts Jewish godson to 'stop him turning into a werewolf'
- 2 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 3 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
Millions of Britons struggling to feed themselves and facing malnourishment
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Nigel Farage: Ukip leader named 'Briton of the year' by The Times
Immigrants make UK racist, says Ukip councillor Trevor Shonk