Arsenal kit 2014/15: New Puma shirt unveiled in London
Massive deal is worth £150m over the next five years
Thursday 10 July 2014
Arsenal have unveiled their new Puma kit for the 2014/15 season at the company's flagship store on Carnaby Street, modelled by players Santi Cazorla, Mikel Arteta and Mathieu Flamini.
It is the first launch since the club ended their 20-year partnership with American brand Nike to sign a record-breaking deal with Puma.
The German sportswear giant agreed a whopping five-year, £150m deal to provide kits for Arsenal. It is the biggest kit deal in Britain, eclipsing the £25.4m-per-year deal Nike currently have with Manchester United, and beaten only by Real Madrid’s deal with adidas.
After the launch, attention moved to a spectacular event on the banks of the River Thames with the London Eye as a backdrop. A hologram of manager Arsene Wenger introducing the home, away and third choice strips was followed by more holograms of Gunners players showing off their skills in the new designs.
Video: Arsenal seal Sanchez signing
Former supplier Nike were dealt another blow earlier this week when they decided to end their 13-year association with United.
In a statement they said: "the terms that were on offer for a renewed contract did not represent good value for Nike's shareholders".
Video: Cazorla, Arteta and Flamini unveil new strip at the Puma store
Video: Puma launches Arsenal kit on the Thames
Adidas and Warrior are expected to fight it out for control of one of the world’s biggest clubs in 2015.
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