Chelsea 2015/16 home kit launched: adidas unveil new kit that will be first worn during pre-season friendly against New York Red Bulls

Club launch 'If it’s not blue, it will be' campaign

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The Independent Football

Chelsea and adidas have today released their new royal blue home kit for the 2015/16 season.

The shirt, the first that will feature the Yokohoma Tyres logo after the club announced their £200million, five-year deal in February, will be seen on the first-team when the club play in their pre-season friendly against the New York Red Bulls on 25 July.

The kit will be formally revealed ahead of that game at a formal presentation in Harlem, New York, on 21 July.

The adidas-made kit incorporates red trim for the first time in five years and takes inspiration from the extremely popular Le Coq Sportif kits of the 1980s.

Not only does the red trim bear similarities, there is a return to the pinstripe look that made that shirt a fans' favourite. The kit also features blue shorts and white socks, both with white trim, and a buttoned collar.

The marketing campaign features the slogan 'if it's not blue, it will be', apparently the "campaign focuses on the players’ determination to dominate domestic and European football", reads the blurb.

 

The kit is available to order at the Chelsea megastore.

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