Chelsea chairman Bruce Buck has ruled out playing artificial crowd noise into Stamford Bridge to improve the atmosphere at home games.
Despite a regular crowd of more than 40,000 a Stamford Bridge, Chelsea manager Jose Mourinho has criticised fans in the past for the lack of noise they generate.
Speaking after a 2-1 win over Queens Park Rangers in November, Mourinho said: "Everyone knows how much I feel connected to this club and the fans. At this moment it's difficult for us to play at home, though, because laying here is like playing in an empty stadium.
"The team then starts playing like it's a quiet, soft game at home. It's difficult to get that strong start where the players, team and fans at Stamford Bridge (are all together).
"I was today looking around and it was empty, but not in terms of people because it was obviously full. That's what is frustrating."
The club have been discussing ideas to improve the atmosphere but Buck ruled out the idea of fake noise.
“Our manager, for some reason, decided a few months ago to say that the fans were quiet at moments,” he said.
“One of the problems is it’s very difficult to get tickets when the stadium is sold out every week. It’s difficult to get young people to visit because it’s hard to buy tickets.
“Every club is looking to improve the matchday experience, but we can’t have recorded fan noise — our fans just wouldn’t accept that.
“We don’t have cheerleaders; we have to do what’s right for our home environment. You have to understand your market place.”
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