Bolton chairman Phil Gartside has promised Owen Coyle funds in the transfer window if he wants to bolster his squad.
Coyle was today officially unveiled as the club's new manager at the Reebok Stadium after arriving from Lancashire rivals Burnley.
Bolton find themselves in the relegation zone and Gartside has promised to give Coyle a helping hand if needed.
Gartside said: "We have never not backed a manager in the transfer window. We have always done some business and it will carry on that way."
Coyle replaces Gary Megson, who failed to win over a section of the support during his 24-month rein.
Gartside believes the former St Johnstone boss will have no such problems as he played for the club during a successful spell in the 1990s.
He said: "I remember Owen's days at Bolton and he had two and a half fantastic years.
"It was special to me at that time not just as a director but as a supporter. We had some great cup nights and promotions.
"I think the fans will embrace Owen for what he is; he is a very bubbly character, he is infectious. He likes what he sees here and that is good enough for me.
"We hit it off right away and could have finished (our discussions) in five minutes. We did not have anyone else on the list.
"This was the only guy we wanted. You have to remember I recommended him to Burnley in the first place."
Coyle, who will take the team for the first time on Sunday against Arsenal, insists his decision to turn down Celtic in the summer is proof he has not made the move to secure a bigger salary.
"I've never been motivated by money in my life," he said.
"If it was finance I would have taken the job at Celtic in the summer. That is just a knee-jerk reaction from people that do not know me.
"I have an unbelievable challenge ahead here at this magnificent club, with a magnificent stadium, and I have to take that on.
"You want to be the best you can be and that's my motivation. I want to be involved at the highest level and the highest level in world football is the Premier League.
"There's no doubt about it, the best individual players in world football operate in the Premier League. You want to go and compete with the best in the business.
"Celtic were the team I supported as a boy and I spoke with Celtic in the summer. They offered me the job and I turned it down to stay at Burnley. I think that puts to bed anything about finances."
Coyle added: "If you look at the infrastructure of the club (Bolton), the academy, the training centre, everything is geared for top-flight football and my job as manager is to make sure that happens.
"I must say, Burnley have still got a Premier League team as well. We really galvanised the club and took them to a level that is always going to be difficult.
"On balance I had to look at if we'd achieved survival, come the summer is there going to be that investment? I wasn't sure there was. In a transitional period I was trying to move things along quicker than finances would dictate."