Everton close to new kit deal
Thursday 08 March 2012
Everton are set to sign a new three-year deal with kit manufacturer Nike, Press Association Sport understands.
The Toffees' existing deal with Le Coq Sportif expires in the summer and the club will make the switch for the start of the 2012-13 season.
Contrary to reports the new deal will not provide the suggested £10million cash windfall for manager David Moyes' transfer plans.
It is understood the contract with the global sportswear giant is along similar financial lines to the existing one which is about to end and there will be little difference in terms of up-front income.
However, where Everton hope to benefit is the utilisation of Nike's worldwide reach in order to widen their market base.
And by aligning themselves with a premier sporting brand the club hope to be able to profit by expanding sales of other merchandise outside of just team shirts.
Latest in Sport
Sky Sports and BT Sport announce Premier League live matches for 2015/16 with Man United, Chelsea, Arsenal and Liverpool in action
Wimbledon 2015: Dustin Brown knocks Rafael Nadal out of the championship
Football kits 2015/16: The good, the bad and the downright worst new shirts from around the world for next season
Chelsea 2015/16 home shirt leaked again as new picture appears online
Dustin Brown: Who is the world number 102 who knocked Rafael Nadal out of Wimbledon?
- 1 Michelle Watt's father says TV presenter killed herself because she was in constant pain
- 2 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 3 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 4 North Korean defector flees to Finland 'with evidence of chemical testing on humans'
- 5 Greek debt crisis: The photograph that conveys the despair of Greece's elderly
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture