F1 team Sauber announce surprise partnership with Chelsea FC
Monday 30 April 2012
Sauber's cars will sport the blue logo of Champions League finalists Chelsea from next week's Spanish Grand Prix as part of a deal between the Swiss-based Formula One team and the Premier League club.
"A partnership like this between Formula One and football has never existed before in this form, yet there are numerous commonalities and possible synergies," said Sauber Chief Executive Monisha Kaltenborn in a statement today.
"The Sauber F1 Team and Chelsea FC are dealing with many of the same sporting and commercial topics and we want to strengthen each other in these areas."
Sauber had the mysterious inscriptions "out of the Blue" and "True Blue" on the engine covers of their cars in the last two races in China and Bahrain without saying what the words signified.
The Ferrari-powered team said that, in concrete terms, the partnership would include the sale of merchandise and the exchange of sports science know-how.
Both sides will feature the other's logo with the aim of increasing their market presence outside their respective sports.
Chelsea, currently managed by Swiss-born Italian Roberto Di Matteo, will present the Sauber logo at home matches on advertising boards at the stadium and on interview walls.
"Conversely, the football club benefits from Formula One's television reach which, compared with the Premier League, is much higher and more international," said Sauber.
"Particularly in Asia, Formula One enjoys enormous TV presence and, not least thanks to Sergio Perez, is currently captivating more and more fans in Latin America as well."
Sauber's two drivers are Mexican Perez and Japan's Kamui Kobayashi.
Chelsea Chief Executive Ron Gourlay said Sauber, as the fourth oldest team on the starting grid, reflected Chelsea's ideals.
"In a year when Chelsea celebrates 20 seasons as a Premier League team, Sauber does so as a Formula One team," he said.
"We share many philosophies when it comes to how the respective organisations are run, from the development of young talent to constantly striving for success.
"This partnership will benefit us both greatly, with the potential to create unique commercial opportunities," he added. "It is a shared vision to unite the two most attractive sports in the world."
Latest in Sport
How Atletico Madrid produced a miracle on a shoestring
Chelsea could face FA punishment after Jose Mourinho makes post-match dig at referee
WWE Smackdown Results: Batista sends signals to The Shield ahead of their 6-Man Tag at Extreme Rules
Hull v Arsenal: Arsene Wenger admits 'I am not in the best position' as contract uncertainty continues
Chelsea 1 Sunderland 2 match report: Fabio Borini makes Chelsea pay penalty for lack of fight
- 1 Easter egg hunt horror as mother finds dead body under deck of house
- 2 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 3 Unbeliebable: The White House offer 'no comment' to anti-Justin Bieber petition
- 4 Loch Ness Monster found on Apple Maps?
- 5 How We Met: Alison Moyet & Emma Kennedy: 'I knew we'd be friends because she was happy to make a prat of herself'
The food poverty scandal that shames Britain: Nearly 1m people rely on handouts to eat – and benefit reforms may be to blame
Scottish independence: It is the English who should be on their knees, begging the Scots to vote ‘No’
Nigel Farage fatigue? Half of voters ‘immune’ to Ukip’s appeal
'Sinful': Video of British Muslims dancing to Pharrell Williams's hit Happy comes under attack
Nigel Farage: I’m taking on the status quo, and the Establishment’s fighting back
Refugee facing deportation from Sweden saved by fellow passengers refusing to let plane leave