The first round of Premier League fixtures to be shown on TV have been announced, with Sky Sports seemingly snatching the most appealing fixtures ahead of BT.
On the opening weekend, Sky will air matches involving Manchester United, Tottenham, Chelsea and Manchester City. Meanwhile, BT's first Premier League match will be Liverpool's home game against Stoke City.
While Sky will be delighted to have stolen a march on their newest rivals, they will also have infuriated the FA and the England set-up with their decision to select Liverpool v Manchester United and Arsenal v Tottenham and show them on Sunday 1 September. The two matches come just days before two crucial World Cup qualifiers against Moldova and Ukraine and are likely to feature a number of representatives of the national team.
Both Chelsea and Arsenal will then be in action on Sunday, October 6, the former at Norwich and the latter at West Brom, with England due to face Montenegro on the following Friday and Poland four days after that.
The opening weekend will see Sky show David Moyes' first game in charge of Manchester United, an away trip to Swansea on Saturday afternoon. On Sunday, a London derby between newly promoted Crystal Palace and Tottenham Hotspur will be shown before Jose Mourinho's first match since returning to Chelsea, a home game against promoted Hull City. On the Monday night, Manuel Pellegrini's first game at home to Newcastle will be aired.
While BT have 18 top picks through the season, they have only used five in the first round of selections. It seems to show with Tottenham v Chelsea, their sixth game of the season, the first to feature a match up between two of the top teams. Before then, Liverpool's game against Stoke, Fulham v Arsenal, Manchester City v Hull City, Manchester United v Crystal Palace and Norwich v Aston Villa will be shown.
It would seem BT are saving their top picks until the latter stages of the season when battle lines have been drawn.
In the fixtures announced, which represents a third of the season and runs until early December, Sky will be showing four games featuring two teams from last season's top four while BT are showing none.
Full list of fixtures to be shown live on TV...
Liverpool v Stoke Sat 17 12:45pm - BT
Swansea City v Manchester United Sat 17 5:30pm - SKY
Crystal Palace v Tottenham Hotspur Sun 18 1:30pm - SKY
Chelsea v Hull City Sun 18 4pm - SKY
Manchester City v Newcastle United Mon 19 8pm - SKY
Fulham v Arsenal Sat 24 12:45pm - BT
Aston Villa v Liverpool Sat 24 5:30pm - SKY
Cardiff City v Manchester City Sun 25 4pm - SKY
Manchester United v Chelsea Mon 26 8pm - SKY
Manchester City v Hull City Sat 31 12:45pm - BT
Crystal Palace v Sunderland Sat 31 5:30pm - SKY
Liverpool v Manchester United Sun 1 1:30pm - SKY
Arsenal v Tottenham Hotspur Sun 1 4pm - SKY
Manchester United v Crystal Palace Sat 14 12:45pm - BT
Everton v Chelsea Sat 14 5:30pm - SKY
Southampton v West Ham Sun 15 4pm - SKY
Swansea City v Liverpool Mon 16 8pm - SKY
Norwich v Aston Villa Sat 21 12:45pm - BT
Chelsea v Fulham Sat 21 5:30pm - SKY
Arsenal v Stoke City Sun 22 1:30pm - SKY
Manchester City v Manchester United Sun 22 4pm - SKY
Tottenham v Chelsea Sat 28 12:45pm - BT
Swansea City v Arsenal Sat 28 5:30pm - SKY
Stoke City v Norwich City Sun 29 1:30pm - SKY
Sunderland v Liverpool Sun 29 4pm - SKY
Everton v Newcastle United Mon 30 8pm - SKY
Manchester City v Everton Sat 05 12:45pm - BT
Sunderland v Manchester United Sat 5 5:30pm - SKY
Norwich City v Chelsea Sun 6 1:30pm - SKY
West Bromwich Albion v Arsenal Sun 6 4pm - SKY
Newcastle v Liverpool Sat 19 12:45pm - BT
West Ham United v Manchester City Sat 19 5:30pm - SKY
Aston Villa v Tottenham Hotspur Sun 20 4pm - SKY
Crystal Palace v Fulham Mon 21 8pm - SKY
Crystal Palace v Arsenal Sat 26 12:45pm - BT
Southampton v Fulham Sat 26 5:30pm - SKY
Chelsea v Manchester City Sun 27 1:30pm - SKY
Sunderland v Newcastle United Sun 27 4pm - SKY
Newcastle v Chelsea Sat 2 13 12:45pm - BT
Arsenal v Liverpool Sat 2 5:30pm - SKY
Everton v Tottenham Hotspur Sun 3 1:30pm - SKY
Cardiff City v Swansea City Sun 3 4pm - SKY
Norwich City v West Ham United Sat 9 5:30pm - SKY
Tottenham Hotspur v Newcastle United Sun 10 12pm - SKY
Sunderland v Manchester City Sun 10 2:05pm - SKY
Manchester United v Arsenal Sun 10 4:10pm - SKY
Everton v Liverpool Sat 23 12:45pm - BT
Manchester City v Tottenham Hotspur Sat 23 5:30pm - SKY
West Ham United v Chelsea Sun 24 1:30pm - SKY
Cardiff City v Manchester United Sun 24 4pm - SKY
West Bromwich Albion v Aston Villa Mon 25 8pm - SKY
Tottenham v Manchester United Sat 30 12:45pm - BT
Newcastle United v West Bromwich Albion Sat 30 5:30pm - SKY
Hull City v Liverpool Sun 1 1:30pm - SKY
Chelsea v Southampton Sun 1 4pm - SKY