He scores, he dances, he wins £10,000

There could well be a spate of speculative long shots in the early moments of tomorrow's 3pm Premier League kick-offs after the online sports betting company Betfair yesterday announced that it is offering £10,000 to the first player to celebrate a goal by doing a dance that will promote its new product. Should it happen it will be the world's first commercial goal celebration.

Betfair has put up the prize to publicise the launch of TaiKai, its new football prediction game, which is a cross between the office sweepstake and the traditional wager. The first Premier League footballer to carry out the dance, a martial arts inspired dance move that reflects the Far Eastern origin of the product's name, will be awarded the £10,000 prize.

Every Premier League footballer, agent and club has been sent a step-by-step guide on carrying out the dance, a simple celebration choreographed at a London dance studio. It begins with the Crane position – made famous in the Karate Kid movies – and finishes with a series of karate chops to spell out a T and K. Andy Lulham of Betfair said: "There have been some great spontaneous goal celebrations in the past, but we're hoping the financial incentive we've put up will help us secure the world's first in-game advert.

"We've already had reports of players practicing the moves in training so we're pretty confident someone will take us up on the offer – all they need to do now is hit the back of the net and start dancing."

Players are banned from showing advertisements on their person during a game so it remains to be seen how the Football Association or Premier League will react to a player advertising a product during a match. The FA when contacted by The Independent yesterday said it was unaware of the dance and the prize-money involved, while Betfair said that the FA was informed about the whole operation.

Should the dance take place, it is sure to provoke plenty of reaction within the game. Goal celebrations, political or just plain daft, have attracted plenty of attention down the years. Robbie Fowler, after scoring for Liverpool, was fined by the FA after sniffing a goalline to mimmick taking cocaine, Craig Bellamy pretended to whack his then Liverpool team-mate John Arne Riise with a golf club to replicate a real incident that happened on tour. And earlier this month David Norris of Ipswich Town made a crossed hands "handcuff" gesture to celebrate a goal in a move that was thought to be done as support for his friend Luke McCormick, who was jailed after killing two children while driving under the influence of alcohol.