Hull City owner Assem Allam has risked further wrath from supporters by applying to the FA to change the name of the club to Hull Tigers from next season.
The BBC report that the Egyptian-born businessman has lodged an official application having discussed the possible change for months.
The majority of supporters are very much against changing their existing name of Hull City Association Football Club. Fans have pledged to fight any name change and have formed the campaign group "City Till We Die".
Allam, who has already changed the name of the club's holding company to Hull City Tigers, believes a 'Tigers' brand would have more of a "global marketing impact".
In a recent interview with The Independent, Allam dismissed those who opposed the change as "hooligans" and said they could "die as soon as they want".