Liverpool will not be rushed over stadium plans says Ian Ayre

Liverpool's managing director Ian Ayre has stressed the club will not be pressured into a rushed decision over their stadium plans.

Ayre revealed on Sunday it was "increasingly unlikely" the club would be able to move forward with a redevelopment of Anfield and instead a move to a new stadium at nearby Stanley Park seemed a more realistic option.

But, speaking to the club's official website during Liverpool's pre-season tour of China, Ayre today refused to rule out either possibility.

He said: "No amount of pressure will force Liverpool Football Club to make a decision quickly for the wrong reasons.

"We've all seen and felt and discovered how the wheels can come off if you make the wrong decisions at a football club, particularly this one. So we'll make the right decision at the right time, whatever that is and whenever that is.

"With regards the refurbishment, the type of work that's been going on (in the last nine months) has been developing plans and drawings that look at what is possible with Anfield, and that has incorporated a study into the extension of the main stand and a study into the extension of the Anfield Road End.

"Both of these, if successful, could deliver an 60,000-plus seater, which would be great, but it comes with whole other challenges and whole other areas we have to investigate."

The club have long been looking at ways to increase capacity in order to better compete with the matchday revenues of Manchester United and Arsenal, with Ayre saying earlier this month that the failure of previous owners Tom Hicks and George Gillett's to deliver on their promise of a new stadium had "set the club back several years".

And Ayre defended Liverpool's new owners, the Fenway Sports Group, for not making an instant decision.

He added: "They are their own people and so they should be. They'll do what they think is right for Liverpool Football Club. While a lot of people, particularly residents, feel a little bit aggrieved that it's been a long process, and we understand that, for these people who are now trying to make this happen, it's been a very short."

Ayre also revealed any potential move to a new stadium would also throw up a number of issues, including the naming rights to a new home for the five-time European Cup winners.

"On the new stadium it's been about finding the right economic model," he added. "I know a lot of our fans and other people have said to me personally 'why can't we just build it'? We get lots of people who are desperate to come and watch Liverpool, but what people don't think of a lot of the time is that we don't get 60,000 new seats when we build a stadium - we only get the difference between Anfield currently and whatever we build.

"Many, many people are working on it (stadium naming rights) but it's not just about finding a partner, it's about finding the right partner - somebody who fits with the football club, as our other partners do. While our business development has been strong, we've been very selective, and that would also be the case with naming rights. It just takes time. It's a big world, there are a lot of brands - we just have to find the right one."

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all
The week Hollywood got scared and had to grow up a bit

The week Hollywood got scared and had to grow up a bit

Sony suffered a chorus of disapproval after it withdrew 'The Interview', but it's not too late for it to take a stand, says Joan Smith
From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?

Panto dames: before and after

From Widow Twankey to Mother Goose, how do the men who play panto dames get themselves ready for the performance of a lifetime?
Thirties murder mystery novel is surprise runaway Christmas hit

Thirties murder mystery novel is surprise runaway Christmas hit

Booksellers say readers are turning away from dark modern thrillers and back to the golden age of crime writing
Anne-Marie Huby: 'Charities deserve the best,' says founder of JustGiving

Anne-Marie Huby: 'Charities deserve the best'

Ten million of us have used the JustGiving website to donate to good causes. Its co-founder says that being dynamic is as important as being kind
The botanist who hunts for giant trees at Kew Gardens

The man who hunts giants

A Kew Gardens botanist has found 25 new large tree species - and he's sure there are more out there