Manchester City face long haul to win over NYC citizens
There was sky blue everywhere at the official launch of the club in east Harlem
There is an abundance of evidence already that Manchester City's new little brother club in New York City – "NYCFC", as they are already being called here – will be a mini-City in every way, using the access to the American market place to drive up the kind of awareness that Manchester United command and the Abu Dhabi-owned side do not. The marketing materials for the new club are identikit Manchester City. There was sky blue everywhere at the official launch of the club in east Harlem.
But the Queens district where the new club will be located is quite evidently going to need more persuading than the citizens of east Manchester did when the stadium built for the 2002 Commonwealth Games became a ready-made home for City.
The New York Times' substantial coverage of the awarding of a 20th MLS franchise to City and the New York Yankees was dominated by the story of what the paper described as "inserting a soccer stadium into the green lungs of Queens County". Its headline – "A Team Is Born, but Not All Cheer" – captured the mood.
City's chief executive Ferran Soriano insisted the club were not mindless colonisers. "In England we run a football club which takes its place in the community very seriously. It embraces its community, listens to its community and that will be exactly the same approach we would aim to take over here. We will listen to people. This is not a marketing trick, this is about soccer. It begins and ends with playing good soccer and we will do our best to be the best."
But there is a widely held view here that City secured their last-minute partnership with the Yankees last week to help build bridges with a community antagonised by the idea of an Abu Dhabi Sheikh buying up their land. "No, that's absolutely not the case," the Yankees president, Randy Levine, said. But for all such denials, a long job may lie ahead, seeking to win Queens' hearts and minds.
Kirstie Allsopp has waded into the female fertility debate again
Gillian Anderson lays into gender disparity in Hollywood
The Sistine Chapel is set to be illuminated with thousands of LEDs
Latest in Sport
Arsene Wenger 18th anniversary at Arsenal: His WORST signings XI during his time with the Gunners
18 things Wenger has still never done at Arsenal
Arsene Wenger's worst signings XI
Colombian women's cycling team kit that makes wearer appear naked is branded 'unacceptable' by UCI president
Nani: On loan Sporting Lisbon winger admits he may not return to Manchester United
- 1 Snoop Dogg and Jared Leto buy a stake in Reddit as A-list invests $50m
- 2 Prince held a Facebook Q&A and this is the only question he answered...
- 3 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 4 35,000 walrus gather on north-west Alaska beach 'for a rest'
- 5 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
Exclusive: 'Putin's Russia has been my biggest regret,' says Nato's outgoing Secretary General
The Osborne Ultimatum: Chancellor’s benefits freeze bombshell will affect ten million households
There’s no excuse for Dave Lee Travis’s behaviour, but we need to keep a sense of proportion
Former Tory donor Arron Banks ups his Ukip donation to £1million following William Hague 'nobody' comment
Mark Reckless becomes second Tory MP to defect to Ukip in a month
Should gay sex be illegal? 16% of Britons think so