Manchester United agree partnership with US car giant Chevrolet
Thursday 31 May 2012
Manchester United have confirmed a five-year partnership with US car giant Chevrolet to become the club's official automotive partner.
Club officials flew into Shanghai yesterday and will unveil the deal later today.
Although no figure is being placed on the partnership it is believed United have secured a significant increase on their previous deal with Audi, which has now expired.
Despite losing their status as Premier League champions Manchester City and missing out on the signing of Belgian playmaker Eden Hazard, United believe they remain at the forefront of the world game.
And, after announcing earlier this week that they had 659 million fans worldwide, they are keen to maintain their commercial power, especially as media revenues will be affected in the Champions League.
This season United were knocked out in the group stages for only the second time, whilst next season, their percentage of the English 'pot' will be reduced due to a combination of City's title win and Chelsea's Champions League success.
"With 659 million United fans and followers around the world, the commitment that Chevrolet is making to football and its plans to bring these fans closer to our club is very exciting for us," said United commercial director Richard Arnold.
"This is also the first time we have teamed up with a US automotive partner and with the growing popularity of the club and English football in America, we are hoping the relationship will allow us to further expand our fan base in the country."
As Voltaire once said, “Ice cream is exquisite. What a pity it isn’t illegal”
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