Manchester United's drive to seek all possible forms of revenue shows no signs of abating after the club announced that they have agreed a two-year deal with Japanese company gloops.
The deal sees the social gaming company become the club's first 'Official Social Gaming Partner'.
The agreement will allow the Japanese company the right to create and distribute a statistical-based battle card social game in Japan.
It is just the latest in a string of deals that the Glazer-family owned club have struck in recent months. Revenues from sponsorship have increased significantly as a result with United's policy of splitting up sponsorship rights on a territory-by-territory basis credited for the rise.
Earlier this month, a deal was agreed with American insurance company Aon for around £10-£20m a year which included handing over the naming rights to their Carrington training ground, while just this week a deal with a Vietnam bank was announced.
While the club are sponsored by household brands such as Nike, the club also has partners that are perhaps not so familiar.
Among the club's varied official partners are Mister Potato - the 'Official Savoury Snack Partner', Kansai Paint - the 'Official Paint Partner', Mamee - the 'Official Noodles Partner of Manchester United for Asia, Oceania and Middle East' and Globul - the 'Official Telecommunications parter of Manchester United in Bulgaria'.
Manchester United commercial director Richard Arnold said at today's launch event for this latest deal: "Our partnership with gloops is a first for the club and we are delighted that they are now part of the Manchester United family".
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