Manchester United announce seven-year shirt sponsorship with Chevrolet
Monday 30 July 2012
Manchester United today announced a seven-year shirt sponsorship deal with General Motors.
Announcing the agreement, which has been signed for an undisclosed amount, United's commercial director, Richard Arnold, told the club's official website, http://www.manutd.com: "This is a fantastic, long-term deal for the club.
"We have been partners with Chevrolet for only six weeks, but already they have produced some fantastic ideas that will benefit both the partnership and our 659 million followers around the world.
"They are a key partner on our current tour and I know they have enjoyed experiencing the buzz generated by our fanatical support and the sell-out crowds in South Africa, China, and Europe.
"It is a great thrill for those of us who work with partners all year round when an existing partner steps up to being one of our principal partners. This commitment to United and its fans will bring real benefits to everyone who cares about the club."
Chevrolet will replace Aon, whose partnership with United began in the 2010/11 season.
Alan Batey, General Motors' North America vice-president, US sales and service, said: "We are extremely proud to connect our brand, Chevrolet, with Manchester United and its passionate supporters all around the world.
"Manchester United's statistics are impressive, but this relationship goes far beyond the numbers - this relationship is about connecting our brand with the deep-seated emotion that surrounds the team everywhere it goes.
"When you consider the core values of Chevrolet, our passionate customers around the world, and our rich 100-year history, the partnership with Manchester United is a perfect fit.
"And, to be only the fifth name on the iconic red jersey is a genuine honour. We very much look forward to the road ahead and the opportunities we have in partnering with such a legendary club."
Latest in Sport
The muddy truth of the Christmas Truce game
Alexis Sanchez video: Turns out the Arsenal forward is brilliant at playing the piano too
James Milner lives up to 'boring' tag in brilliant Manchester City Christmas video
Premier League: Chelsea vs West Ham match preview
Sir Alex Ferguson on Jose Mourinho: 'He's good looking, speaks five languages, wins everything - it's unfair'
- 1 Planes go hybrid-electric in important step to greener flight
- 2 Antonio Martin shooting: Mayor says there should be 'no comparison' to Ferguson
- 5 Northern Lights in the UK: Stunning Aurora Borealis illuminates Northumberland sky on Christmas Eve
Nigel Farage defends Kerry Smith 'ch***y' comment: 'If you are going for a Chinese, what do you say you’re going for?'
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Panic Saturday: 13 million Britons spend £1.2bn – while 13 million others across the country live in poverty unable to afford food
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever