Manchester United have confirmed they are freezing ticket prices next season.
The Glazer family have been attacked for the size of price rises since their controversial takeover in 2005 and it was claimed further increases would be implemented despite the ongoing worldwide economic problems.
However, the club have announced prices will be pegged next term, which will come as a welcome relief to supporters.
The move, which is unprecedented in recent times, means admission on matchdays will continue to cost between 27 and 49 pounds, with season tickets ranging from £513 to £931.
Although they continue to attract huge numbers of supporters, United are finding it harder to fill Old Trafford, and the possibility of a further reduction in gates if prices went up probably played a part in the club's thinking.
If fans can purchase tickets on an individual basis, demand for season tickets - which still include the derided automatic cup scheme for Europe and the FA Cup - are likely to reduce.
There has also been a call by Red Knights' agitator Keith Harris for a boycott of season tickets, which the promise that supporters taking direct action would get their tickets back should his group be successful in their takeover plans.