Michael Carrick has admitted any player who fails to adopt Sir Alex Ferguson's legendary thirst for glory does not have much of a future at Manchester United.
The Red Devils will collect their latest Premier League trophy on May 12, after the final home game of the season against Swansea.
It is their 20th championship, an incredible 13 won under Ferguson, the same number as Arsenal have managed in their entire history.
And United's rivals can be sure the challenge for them will not get any easier next season. Ferguson simply would not allow it.
"The manager drives that attitude and it rubs off on the players," said Carrick.
"To be honest it happens quite quickly. If it doesn't you are not going to be successful here.
"When I arrived, I tried to copy the example of the senior players. As I get older, I try to set an example for the younger boys.
"The season is not over yet, we haven't even got the trophy. But when we come back next year, we will be as hungry as ever.
"I said before I came here that if I won a league that would have meant everything to me.
"Strange as it seemed, as soon as I won that first title it left me hungry for more.
"The satisfaction of winning is such a good feeling you want it again and again, and you get hungrier to win it again."
Yet it is something they rarely get credit for.
Even as United were embarking on their double lap of honour last night, some bookmakers were confirming City as next season's title favourites.
A laid-back character by nature, Carrick is not the type to get irritated by the apparent lack of recognition in the same way as Rio Ferdinand, who has repeated his annoyance on a number of occasions.
However, the 31-year-old does find it strange.
"Every time we have won it, people say it has always been because other teams have let themselves down," said Carrick.
"I have been here seven years, during which time we have lost it twice. On both occasions we have been written off massively, but still come back and won it again.
"(It seems) we are never quite good enough. You can never please everyone. To do that would need a clean sweep of trophies, which is highly unlikely."