It was not all Jermaine Beckford's fault that Everton succumbed to their heaviest Premier League home defeat for 15 months. Yet there is no disguising the fact. The former Leeds United forward's move to Merseyside is descending into a nightmare just six months after he signed a four-year contract.
He scored 31 goals for Leeds last season but the huge leap from League One to the top flight has proved a daunting one so far for Beckford, who has just one League goal to his name. Sent on early in the second half with Everton trailing West Bromwich Albion 2-1, Beckford scorned a string of opportunities and by the end his confidence looked shot.
"Let's be fair to him, we weren't getting any chances before he came on, and after he did, we had lots," said the Everton manager, David Moyes, who faces games at Chelsea and Manchester City without Mikel Arteta after the player was sent off for a stamp on Gonzalo Jara. "But he needs to convert them, and as a team we can't keep missing them, because we are in a bit of trouble now. We've said the last few weeks that we have been punished for our poor finishing, and nowhere was that more apparent than here."
Arteta's dismissal, together with Everton's wasteful finishing, allowed the visitors to record their first League win at Goodison for 31 years, despite Youssuf Mulumbu's late red card. Somen Tchoyi made it 3-1 before Sylvain Distin's own goal completed a wretched day for the home side.
Scorers: Everton Cahill 42. West Bromwich Albion Scharner 16, Brunt 26, Tchoyi 76, Distin (og) 87.
Substitutes: Everton Beckford (Heitinga, 55), Saha (Yakubu, 55), Rodwell (Anichebe, 61). Unused Mucha (gk), Coleman, Bilyaletdinov, Baxter. West Brom Tchoyi (Thomas,66), Reid (Dorrans, 73), Barnes (Brunt, 90). Unused Myhill (gk), Pablo, Shorey, Fortune. Booked: Everton Beckford. West Brom Brunt, Dorrans, Mulumu. Sent off: Everton Arteta (58). West Brom Mulumbu (88).
Man of the match Brunt. Match rating 7/10.
Possession Everton 42% West Brom 58%.
Shots on target Everton 4 West Brom 5.
Referee L Mason (Lancashire). Att 35,237.