Norwich City manager Alex Neil has admitted feeling a degree of frustration in the transfer window, adding that some targets don't see the merits in joining his newly-promoted Premier League outfit.
The Canaries fell to a 3-1 defeat at home to Crystal Palace on the opening weekend despite succeeded in the signing of five new players including Robbie Brady, Graham Dorrans and Youssouf Mulumbu.
But progress has stalled in recent weeks and the move for Roma striker Mattia Destro has been struck with delays.
"When you're an established Premier League team it's much easier to attract top-quality players," said Neil.
"The problem we are finding at the moment in terms of recruitment is some of the players we are trying to attract don't see us as a good proposition to come and play for.
"When you go up, the ratio that go back down, no player wants to play in the Championship if they see themselves as a top Premier League player.
"Towards the end of last season we showed we were too good for the Championship, so there's no reason to suggest why we can't be an established Premier League team."
Neil, who guided Norwich to promotion via the play-offs last term, also bemoaned the lack of affordable English talent, citing Raheem Sterling as an example of how homegrown players sell for higher fees.
The England international joined Manchester City from Liverpool for £49m and the Norwich boss doesn't believe such a phenomenon would occur abroad.
"You look at some of the transfers over the summer, and most of the high ones are British players," he said. "You look at Sterling, I can't imagine someone being abroad and having played one or two seasons going for £49m."
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