Premier League set for rights bonanza

The Premier League hopes to conclude the sale of its live British TV rights for 2010-13 by tomorrow evening and be in a position to announce that it has surpassed the £1.7bn it earned last time, which would be an astonishing achievement in the midst of a global recession. The League announced late on Tuesday that four of the six packages available from 2010 onwards have been sold to BSkyB, for a sum believed to be similar to the £1.3bn paid by the same broadcaster for the same rights last time.

Each package comprises 23 games per season, so Sky will continue to show 92 live league games per season until 2013. It was also announced the remaining two packages would go to a second round of bidding. At least two parties submitted bids, including Setanta, which currently holds the rights to those packages. The Disney-owned American sports network, ESPN, has said it would be interested in rights, but there was neither confirmation nor denial last night that it had also bid. The fact that the process went to a second round suggests at least two bidders were within 10 per cent of each other in value terms.

The auction rules dictate that bidders cannot resubmit offers until at least 48 hours have passed since the last round of bidding was concluded. In theory, new bids could come in late today, but a Premier League chairmen's meeting this afternoon is likely to divert the League's chief executive, Richard Scudamore, from concluding bid business until tomorrow.

Setanta paid £392m for its two packages last time. Under European Commission rules, no single broadcaster can hold more than five of the six packages on offer. Theoretically this means BSkyB could return to the fray for another package although there would appear to be little business sense in doing so.

When the sale of all rights is concluded, the League will confirm who paid what. The League wants to earn the same or more overall than the £2.7bn it pocketed for the years 2007-10 from live British rights (£1.7bn), overseas rights (£650m) and highlights and other media rights (the balance) combined.

PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
Arts and Entertainment
From Mean Girls to Mamet: Lindsay Lohan
theatre
Sport
Nathaniel Clyne (No 2) drives home his side's second goal past Arsenal’s David Ospina at the Emirates
footballArsenal 1 Southampton 2: Arsène Wenger pays the price for picking reserve side in Capital One Cup
News
Mike Tyson has led an appalling and sad life, but are we not a country that gives second chances?
peopleFormer boxer 'watched over' crash victim until ambulance arrived
Arts and Entertainment
Geena Davis, founder and chair of the Geena Davis Institute on Gender in Media
tv
News
i100
Travel
travelGallery And yes, it is indoors
Life and Style
tech
Arts and Entertainment
The Tiger Who Came To Tea
booksJudith Kerr on what inspired her latest animal intruder - 'The Crocodile Under the Bed'
News
i100
Arts and Entertainment
British actor Idris Elba is also a DJ and rapper who played Ibiza last summer
film
News
Alan Bennett criticised the lack of fairness in British society encapsulated by the private school system
peopleBut he does like Stewart Lee
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

Syria air strikes: ‘Peace President’ Obama had to take stronger action against Isis after beheadings

Robert Fisk on Syria air strikes

‘Peace President’ Obama had to take stronger action against Isis after beheadings
Will Lindsay Lohan's West End debut be a turnaround moment for her career?

Lindsay Lohan's West End debut

Will this be a turnaround moment for her career?
'The Crocodile Under the Bed': Judith Kerr's follow-up to 'The Tiger Who Came to Tea'

The follow-up to 'The Tiger Who Came to Tea'

Judith Kerr on what inspired her latest animal intruder - 'The Crocodile Under the Bed' - which has taken 46 years to get into print
BBC Television Centre: A nostalgic wander through the sets, studios and ghosts of programmes past

BBC Television Centre

A nostalgic wander through the sets, studios and ghosts of programmes past
Lonesome George: Custody battle in Galapagos over tortoise remains

My George!

Custody battle in Galapagos over tortoise remains
10 best rucksacks for backpackers

Pack up your troubles: 10 best rucksacks for backpackers

Off on an intrepid trip? Experts from student trip specialists Real Gap and Quest Overseas recommend luggage for travellers on the move
Secret politics of the weekly shop

The politics of the weekly shop

New app reveals political leanings of food companies
Beam me up, Scottie!

Beam me up, Scottie!

Celebrity Trekkies from Alex Salmond to Barack Obama
Beware Wet Paint: The ICA's latest ambitious exhibition

Beware Wet Paint

The ICA's latest ambitious exhibition
Pink Floyd have produced some of rock's greatest ever album covers

Pink Floyd have produced some of rock's greatest ever album covers

Can 'The Endless River' carry on the tradition?
Sanctuary for the suicidal

Sanctuary for the suicidal

One mother's story of how London charity Maytree helped her son with his depression
A roller-coaster tale from the 'voice of a generation'

Not That Kind of Girl:

A roller-coaster tale from 'voice of a generation' Lena Dunham
London is not bedlam or a cradle of vice. In fact it, as much as anywhere, deserves independence

London is not bedlam or a cradle of vice

In fact it, as much as anywhere, deserves independence
Vivienne Westwood 'didn’t want' relationship with Malcolm McLaren

Vivienne Westwood 'didn’t want' relationship with McLaren

Designer 'felt pressured' into going out with Sex Pistols manager
Jourdan Dunn: Model mother

Model mother

Jordan Dunn became one of the best-paid models in the world