Premier League trophy to go on world tour
The Premier League are attempting to stimulate further growth in overseas markets by today launching a three-year global tour of their league trophy.
The value of overseas television rights hit a new high last year with at least one third of the Premier League's TV money coming from foreign broadcasters.
The tour is being run by the Premier League alongside sponsors Barclays and will begin in Abu Dhabi, travelling around the Middle East before going on to Hong Kong and the Far East.
In seasons 2011/12 and 2012/13 the tour will go to North America and Africa.
On the tour, the trophy will be accompanied by four interactive domes, aimed at giving fans an experience of matches in England's top flight.
Premier League chief executive Richard Scudamore said: "Global interest in the Barclays Premier League has never been higher, with demand for this type of additional experience coming from fans right across the globe.
"We want to show them what is at the heart of our competition: the trophy itself, as that is what every player and manager competes to get their hands on; the fantastic football as played by our 20 clubs, because that is what excites hundreds of millions week in, week out; and the history and tradition of English football, as that is what helps create the huge interest in the competition."
The Premier League's domestic TV rights deal is for £1.78billion over three years. Overseas rights are worth around £1.2billion.
Latest in Sport
Chelsea vs Manchester United player ratings: Match-winner Eden Hazard leads the way, but Radamel Falcao endures game to forget
Chelsea 1 Manchester United 0: Eight things we learnt as Blues step closer to the Premier League title
Floyd Mayweather vs Manny Pacquiao: Where are the tickets for the fight?
Chelsea transfer news: Jose Mourinho plays down news signings Nathan and Yoshinori Muto but talks up Ruben Loftus-Cheek
Arsenal transfer news: Mikel Arteta needs 'five minutes' to sign new contract and remain with the Gunners
- 2 Rarest Beanie Baby of them all could be sold for £62,500 on eBay
- 3 Professional big game hunter Ian Gibson crushed to death by elephant during hunt
- 4 Farmer told to tear down mock-Tudor castle after hiding construction behind hay bales
If I’m being racially abused I don’t need a stranger with a saviour complex to rescue me
The only black face in the Ukip manifesto is on the page about overseas aid
Ukip is the only main political party to not address LGBT rights in its manifesto
Food banks: One million Britons will soon be using them, according to Trussell Trust
Religion isn't growing, it is becoming vigorous in its demise, says philosopher AC Grayling
BBC election debate: The one photo that summed up the whole 90-minute leaders debate