Premier League trophy to go on world tour
The Premier League are attempting to stimulate further growth in overseas markets by today launching a three-year global tour of their league trophy.
The value of overseas television rights hit a new high last year with at least one third of the Premier League's TV money coming from foreign broadcasters.
The tour is being run by the Premier League alongside sponsors Barclays and will begin in Abu Dhabi, travelling around the Middle East before going on to Hong Kong and the Far East.
In seasons 2011/12 and 2012/13 the tour will go to North America and Africa.
On the tour, the trophy will be accompanied by four interactive domes, aimed at giving fans an experience of matches in England's top flight.
Premier League chief executive Richard Scudamore said: "Global interest in the Barclays Premier League has never been higher, with demand for this type of additional experience coming from fans right across the globe.
"We want to show them what is at the heart of our competition: the trophy itself, as that is what every player and manager competes to get their hands on; the fantastic football as played by our 20 clubs, because that is what excites hundreds of millions week in, week out; and the history and tradition of English football, as that is what helps create the huge interest in the competition."
The Premier League's domestic TV rights deal is for £1.78billion over three years. Overseas rights are worth around £1.2billion.
Latest in Sport
Phil Neville and his fellow Match of the Day pundits given warning by the BBC after 'smash them' comment
Manchester United transfer news and rumours: David De Gea could leave for FREE; £38m for Marquinhos; £37m bid for Mats Hummels;
Transfer news LIVE: Manchester United to make £37m Mats Hummels bid; Inter plan Yaya Toure move; Shola Ameobi joins Crystal Palace
Gabriel Paulista: Talented Brazilian could grow into world-class defender at Arsenal
Liverpool transfer news and rumours: Mario Balotelli's agent speaks as Brendan Rodgers swoops for German duo
- 3 Russian girl takes her own life after parents find pornography on her computer
- 4 Ball pool for adults opens in London
- 5 Amal Clooney gives excellent response to fashion question at European Court of Human Rights
9 reasons Greece's experiment with the radical left is doomed to failure
'We would evict Queen from Buckingham Palace and allocate her council house,' say Greens
Have we reached 'peak food'? Shortages loom as global production rates slow
Greece elections: Syriza and EU on collision course after election win for left-wing party
British Muslim school children suffering a backlash of abuse following Paris attacks
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia