QPR chief executive officer Philip Beard believes the club can compete as equals with the Premier League's elite on and off the field - but would need to build a new stadium to do so.
Beard, who was a senior member of the successful London 2012 Olympic Games bid team, joined the west Londoners six weeks ago following Tony Fernandes' recent takeover.
With player acquisitions a closed subject until January and a myriad of changes already made off the field, QPR are turning their attention to achieving long-term ambitions.
The club are looking to build their brand at home and abroad in a bid to increase revenues, while Beard has revealed a move away from Loftus Road to another part of Shepherds Bush could also be in the pipeline.
"Loftus Road has a hell of an atmosphere when there is a game on but we're constrained by the fact we have under 20,000 seats in the stadium," he told Press Association Sport.
"So if we are serious potentially about the long-term growth of the club then I think we have to be serious about looking at what I call a new football stadium as part of a hub of a wider entertainment destination.
"Literally down the road from us you have Westfield [shopping centre] and you've got great transport facilities.
"If we can grow our fanbase, both homegrown and internationally, then I hope the future is very bright for the club."
Beard has also revealed plans are under way to raise standards of other aspects of the club to "Premier League level", which may also see them move away from their Harlington training base.
"I think we have got to look at ourselves as a Premier League club," he added.
"Hopefully for the foreseeable future that is the case and because of that I think we have to look at the facilities and everything we do at the club.
"The reality is that the playing squad spend most of their time at the training facility and at the moment we rent Harlington, which isn't as good as a lot of other Premier League facilities.
"We're looking at everything at the club and my aim is to look across at other Premier League clubs and feel we are comparable in all aspects of the business.
"Both on the pitch and off the pitch, a club that can match most other clubs in the Premier League."
While QPR have impressed on the most part since Fernandes and Beard came to the club, last weekend they suffered a 6-0 defeat at near neighbours Fulham.
The result was compounded by allegations that Adel Taarabt stormed out of Craven Cottage at half-time and it was reported today that he wants to leave Rangers to earn more money.
Asked about Taarabt and today's reports, Beard said: "The honest answer is I've not seen it yet so I need to find out more.
"I think probably Sunday was a shock after how we have been playing.
"Adel has a huge amount to offer QPR. He is a very, very important part of our squad at the moment.
"But it does not matter whether you are part of a management team (or any team) you are part of a team so I don't want to single anybody out.
"It is (manager) Neil Warnock's job to look after the playing side.
"We've just got over a week until we play Blackburn and the most important thing for me is that the whole squad is working hard to come back fighting and hopefully with a win."