QPR's new owner Tony Fernandes has continued his shake up of the Loftus Road hierarchy by appointing Philip Beard as the club's new chief executive officer.
Fernandes completed his takeover of QPR last Thursday and immediately confirmed the return of Amit Bhatia as vice-chairman.
The Malaysian today announced another new arrival at Loftus Road, with Beard, who was part of the successful London 2012 Olympics bid, joining the club.
Fernandes told qpr.co.uk: "Philip brings a long history of success in the sports industry with him to QPR.
"His track record in leading teams and achieving commercial success is exemplary and I am delighted to have him on board."
Beard, who has also worked at American sports and entertainment company AEG, added: "I am utterly thrilled to be joining QPR in this hugely exciting chapter in the club's history.
"I will be focusing on helping it become the very best club it can be, both on and off the pitch.
"I want to ensure the best possible experience for the people who support us day in and day out - our loyal supporters."