Tony Pulis rued Stoke City's failure to make more of their chances as they were forced to settle for a third successive draw.
Jonathan Walters and Peter Crouch bagged their first Premier League goals of the season, cancelling out those from Wigan Athletic's Shaun Maloney and Franco Di Santo, as Stoke twice came from behind. But though his side maintained their unbeaten start in the Premier League, Pulis felt they should have turned it into their first victory.
"We had enough chances, not just to win one game but all three in the Premier League so far," the Potters' manager said. "This is as tough a start as we've had in the Premier League and we shouldn't really be disappointed with the fact that we remain unbeaten at this stage. But had we taken our chances at Reading and again here today, then we would have come out of those matches with two victories instead of draws."
Wigan's manager, Roberto Martinez, also admitted frustration at what he too saw as two points dropped. "It was a frustrating outcome because of the manner in which we started the game, and perhaps we needed that two-goal cushion," he said.
"The first goal arrived at the right time after hard work to earn it, and then the [hamstring] injury to Jean Beausejour and the equaliser brought about that frustration.
"Up to that point Stoke's performance didn't affect us at all, but when you score a goal from very little, as we know Stoke can, we struggled to move the ball as well as we can and therefore opened up spaces around the pitch."
Wigan: AL-HABSI 6/10; RAMIS 6; CALDWELL 6 FIGUEROA 7; BOYCE 6; McARTHUR 7; MALONEY 6; McCARTHY 6; BEAUSEJOUR 6; KONE 7; DI SANTO 7
Stoke: BEGOVIC 6; WILSON 5; HUTH 6; SHAWCROSS 6; WILKINSON 5; KIGHTLY 7; WHELAN 6; CAMERON 5; WHITEHEAD 5; WALTERS 7 CROUCH 7
Goals: Wigan Maloney 5 (pen), Di Santo 49. Stoke Walters 49 (pen), Crouch 76. Subs: Wig Jones 6 (Beausejour, 28), Watson (McArthur, 77), Miyaichi (Di Santo, 79). Sto Adam 8 (Wilkinson, 36), Jer-ome (Kightly, 75). Booked: Wig McArthur. S Wilson, Whitehead. Man of match Adam. Match rating 8/10. Poss: Wig 69%. Sto 31%. Attempts on target: Wig 3. Sto 7. Ref M Atkinson (West Yorks). Att 16,247.