Sunderland today announced it had reached an agreement for Invest in Africa to become their official partner and shirt sponsor.
The Black Cats will wear the name of the not-for-profit organisation on their shirts for at least the next two seasons. Invest in Africa is a partnership of leading companies formed to promote business opportunities on the continent.
Owner and chairman Ellis Short said: "We are very proud to have augmented our relationship with Invest in Africa through this wonderful agreement.
"It is a partnership which sets a new benchmark for the club commercially, but what stands out is while doing so, it truly gives something back to both our own region and to a continent which has become a firm part of our club's success story over recent seasons."
Short added: "Extending our relationship will enable us to put the club's knowledge and experience - allied with its immense global reach as part of the Premier League - fully into practice.
"It fits perfectly with our own aims as we continue showcasing Sunderland AFC to a global audience which simply loves football."