West Ham manager Sam Allardyce is a good deal or two happier than Fulham's Martin Jol

West Ham 3 Fulham 0

Between them West Ham United and Fulham shipped 37 players in or out during the summer transfer window. When the deadline passed on Friday night, the East End boys looked the happier of the two and the feeling was confirmed by the following day's result and reaction to it.

Sam Allardyce was positively purring, his satisfaction undiluted by the hamstring injury likely to keep his highest-profile signing, Andy Carroll, out of action for three or four weeks. Getting Carroll in on the final day rounded off an excellent couple of months' work. In contrast, Martin Jol not only lost his attacking midfielder Moussa Dembélé but, in falling victim to the last-minute tactics of his old Tottenham chairman, Daniel Levy, was left with no time to spend the £21m proceeds from selling the gifted Belgian and Clint Dempsey.

Allardyce was initially frustrated at not being allowed to speak directly to Carroll, but was able late in the day to work on convincing him that his international aspirations would be best served by regular football and renewing the old partnership with his great friend Kevin Nolan.

"We never got an agreement with Liverpool until Thursday," the West Ham manager said. "Once I'd got that, then I could go to work on saying this was the best place for him. He didn't want to leave Liverpool. But in the end he had to accept that Brendan [Rodgers] wanted to go down a different route, which every manager's entitled to. Andy had to accept he had to move on to make sure he gets first-team football. It's all right saying he's going to sit on the bench at Liverpool but he'd lose his England place. We're not as big a club as Liverpool, I know, but come and play first-team football in the Premier League and be the big fish in a small pond for a while."

Carroll looked a great white shark of a centre-forward as he had Fulham's defence all at sea, helping set up two of the three first-half goals for Nolan and Matt Taylor and distracting the markers as Winston Reid headed the other one from Taylor's corner. He should have had a penalty, too, for a push by Sascha Riether. If there is a doubt about him it remains his injury record, which tends to be exacerbated by his physical style. Thus it was an awkward landing from one of his many aerial challenges that caused the hamstring strain just before Allardyce was planning to substitute him.

With any combination of Taylor, Matt Jarvis, Ricardo Vaz Te, Nolan, Yossi Benayoun and the full-backs to provide the service, the prospects look bright and Upton Park could easily come to represent something more than a "small pond". Down by the Thames, meanwhile, Jol needs to ensure Craven Cottage does not become a backwater.

On Saturday he was forced to admit: "I felt we'd made a good step forward, but maybe selling Dembélé is a step back again. Dembélé is one of the best players in the Premier League. I think we will get it right, but it's not easy because we don't have that offensive midfield player who could create some damage. We've made money, but the problem is that we've not had enough time to spend it."

The straw Fulham are clutching at goes by the name of Dimitar Berbatov and cannot afford to bend in the wind. In home games at least they should score goals, with Hugo Rodallega and Bryan Ruiz (injured on Saturday) to call on, but the away record shows little sign of improvement.

Match facts

West Ham: JAASKELAINEN 6/10; DEMEL 6; REID 7; COLLINS 6; O’BRIEN 6; VAZTE 8; NOBLE 8; NOLAN 8; DIAME 7; TAYLOR 7; CARROLL 8

Fulham: SCHWA RZER 6; RIISE 5; HANGELAND 5; HUGHES 6; RIETHER 6; RICHARDSON 5; SIDWELL 7; DIARRA 6; DUFF 6; PETRIC 5; RODALLEGA 6

Scorers: West Ham Utd Nolan 1, Reid 29, Taylor 41.

Substitutes: West Ham Tomkins 6 (Collins, 66), Cole 6 (Carroll, 67), Hall (Demel, 77). Fulham Berbatov 6 (Petric, h-t), Kacaniklic 5 (Richardson, 59).

Man of the match Nolan. Match rating 6/10.

Possesion: West Ham 49%. Fulham 51%. Attempts on target: West Ham 12. Fulham 13. Referee A Taylor (Cheshire). Attendance 33,458.

Have you tried new the Independent Digital Edition apps?
Life and Style
love + sex
Arts and Entertainment
Victoria Wood, Kayvan Novak, Alexa Chung, Chris Moyles
tvReview: No soggy bottoms, but plenty of other baking disasters on The Great Comic Relief Bake Off
Sport
Ashley Young celebrates the winner for Manchester United against Newcastle
footballNewcastle 0 Man United 1: Last minute strike seals precious victory
Life and Style
Tikka Masala has been overtaken by Jalfrezi as the nation's most popular curry
food + drink
Arts and Entertainment
Seth Rogan is one of America’s most famous pot smokers
filmAmy Pascal resigned after her personal emails were leaked following a cyber-attack sparked by the actor's film The Interview
News
Benjamin Netanyahu and his cartoon bomb – the Israeli PM shows his ‘evidence’
people
Arts and Entertainment
80s trailblazer: comedian Tracey Ullman
tv
News
i100
Life and Style
A statue of the Flemish geographer Gerard Kremer, Geradus Mercator (1512 - 1594) which was unveiled at the Geographical Congree at Anvers. He was the first person to use the word atlas to describe a book of maps.
techThe 16th century cartographer created the atlas
Arts and Entertainment
Stephen Tompkinson is back as DCI Banks
tvReview: Episode one of the new series played it safe, but at least this drama has a winning formula
News
i100
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

What is it like to live with Alzheimer's?

Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
The Internet of Things: Meet the British salesman who gave real-world items a virtual life

Setting in motion the Internet of Things

British salesman Kevin Ashton gave real-world items a virtual life
Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

Election 2015: A dead heat between Mr Bean and Dick Dastardly!

Lord Ashcroft reveals latest polling – and which character voters associate with each leader
Audiences queue up for 'true stories told live' as cult competition The Moth goes global

Cult competition The Moth goes global

The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

Pakistani women come out fighting

Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
Leonora Carrington transcended her stolid background to become an avant garde star

Surreal deal: Leonora Carrington

The artist transcended her stolid background to become an avant garde star
LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

Education: LGBT History Month

Pupils have been discussing topics from Sappho to same-sex marriage
11 best gel eyeliners

Go bold this season: 11 best gel eyeliners

Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

Cricket World Cup runs riot to make the event more hit than miss...

The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

Katarina Johnson-Thompson: Ready to jump at first major title

After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot