West Ham United have unveiled the design of a proposed new badge that will come into use from 2016.
The Hammers have invited their fans to have the final decision of the badge that will be brought in to coincide with the move from Upton Park to the Olympic Stadium.
The changes include a sleeker, simpler design and the use of the word "London" in the badge, while the Boleyn Castle has been removed.
Using the name of Britain's capital city should help the club as it seeks to grow a brand more recognisable on the world stage.
The unveiling of the design follows a detailed consultation with about 10,000 fans. It revealed that 77 per cent were in favour of the badge being updated and 98 per cent believind the crossed Hammers represented the most important part of the crest.
Premier League 2014/15 kits: In pictures
Premier League 2014/15 kits: In pictures
1/20 Aston Villa
Santi Cazorla, Mikel Arteta and Mathieu Flamini of Arsenal launch the new Puma Arsenal kits at the Puma Store on Carnaby Street. The yellow shirt will be for away matches and the blue shirt for away cup matches
2/20 Aston Villa (Home)
A number of clubs have opted for the thin stripe design on this season's shirt, and Aston Villa appear to have followed suit.
3/20 Burnley (Home)
Burnley's claret and blue shirt, sponsored by Puma, is a decent viewing on their return to the Premier League.
4/20 Chelsea (Home)
After Chelsea's famous paint campaign last season, Oscar models the simple, horizontal stripe design for the royal blue home kit. A solid effort from Adidas, but a pricey one at £55 for a short-sleeved shirt.
5/20 Chelsea (Away)
Reminiscent of their famous 1998 shirt - and the infamous 2008 one which they played in under Luiz Felipe Scolari - Chelsea have chosen the Brazilian style design for their away shirt.
6/20 Crystal Palace (Home & Away)
Is it Barcelona or more Steaua Bucharest? Either way, Crystal Palace's new home shirt is a simple and smart piece of innovation from manufacturers Macron. Their away kit, however, looks suspiciously like Napoli's - whose kit is also made by Macron - away shirt from 2013/14.
7/20 Everton (Home)
Everton players James McCarthy, Tim Howard and Leighton Baines model the 2014/15 shirt, which marks the comeback of Umbro into the Premier League.
8/20 Leicester City (Home)
Leicester City's return to the Premier League has been marked with this rather smart effort by Puma. Carrying a similar template to Italy's shirts can never go wrong.
Leicester City Football Club
9/20 Liverpool (Home)
Warrior's latest crack at the Liverpool home shirt is an impressive one indeed, marking a return to the red and white colourway as opposed to red and gold in 2013/14.
10/20 Liverpool (Away)
Their attempt at designing a decent away shirt, however, continues to falter with this ultra-bright yellow and red mix.
11/20 Liverpool (Third Kit)
Liverpool's questionable choice for a sache and hoop combo has come under-fire from fans.
12/20 Manchester City (home)
The Premier League champions have unveiled their updated Nike shirt, with a black v-neck collar replacing the previous blue and white trim on the crew neck.
Manchester City FC
13/20 Manchester United (Home)
Featuring new sponsors Chevrolet, the large logo has attracted a mixed response from Red Devils fans.
14/20 Manchester United (Away)
Wayne Rooney in the new Manchester United away kit
15/20 Newcastle United (Away)
A silky silver shirt replaces the plain black version from 2013/14, and seems to suit the rather bright Wonga sponsor a lot better.
16/20 QPR (Home, Away & Third Kit)
Perhaps one of the best looking shirts so far, QPR's horizontal hoop home shirt is a joy to behold. The decision to have an all-white away shirt is quite baffling, however, given that white is also included in the home, and the third kit is somewhat Sunday League-ish.
17/20 Southampton (Home)
Southampton's home kit for 2014/15
18/20 Stoke City (Home & Away)
Stoke kits for 2014/15
19/20 Swansea City (Home & Away)
Swansea City 2014/15 kits
20/20 West Ham (Home & Away)
West Ham kits for 2014/15
"The board understand that the success of the club’s move depends on its acceptance among supporters as the home of West Ham United," read a statement on the club website.
"The club is therefore on the cusp of a multi-million pound investment at the stadium and so it is imperative to ensure that, together, we get it right from the outset.
"The crest’s evolution is the handiwork of world-class designers, who, crucially, are lifelong supporters of the club too.
"Its final design is the product of careful deliberation following supporter consultation and the comprehensive feedback received, as well as a reflection of feeling among the club’s stakeholders."
The badge has received a mixed response on social media. However, one fan who was definitely against it was Jack Sullivan, the son of co-owner David.
Supporters will have until 6pm on Friday 11 July to make their vote on the new design known.
NO TOO WEST HAM LONDON !! pic.twitter.com/DrcGt2thUH— Jack Sullivan (@jsullivanwhu) July 9, 2014
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