When are City fans not City fans? When they’re Hull City Tigers fans

Owner’s decision to ‘rebrand’ football club has split fans of Premier League new boys

If their beloved club had been called “common” or “lousy” by rival fans, Hull City fans would be able to brush off the insult – they are too excited about Premier League football returning to their stadium. Unfortunately for them, it’s the club’s chairman who has decided the team’s name isn’t classy enough – and has dismayed traditionalists by announcing he is to rebrand them as Hull Tigers.

While the club has long used the nickname due to their black and amber kit, Assem Allam’s announcement in a local newspaper that it will be adopted officially has led to outrage among some of the fans – who steadfastly call their team “City”.

The Yorkshire team has been registered as Hull City Association Football Club for more than a century but will drop the AFC suffix and be referred to nationally and internationally as Hull Tigers – only being known as Hull City Tigers locally as a compromise.

The move to overhaul the club’s identity comes down to plans from the owners to market it globally, as they need to “strengthen the brand identity”.

“Hull City is irrelevant,” Mr Allam told the Hull Daily Mail. “My dislike for the word ‘City’ is because it is common. City is also associated with Leicester, Bristol, Manchester and many other clubs. I don’t like being like everybody else.”

He said: “It is about identity. City is a lousy identity. Hull City Association Football is so long.”

The news comes less than a month after Nick Thompson, Hull City’s managing director, assured those fans on local radio that the club would not be renamed, claiming just the business name would be changed to Hull City Tigers. Yesterday he urged the supporters to judge the change “in the fullness of time”.

Chris Ashton, chairman of the Hull City Official Supporters Club, described the actions of the owners as like “dropping a grenade and walking away”. The site is carrying out a poll of the fans and will take the results to the owners. “They won’t change their minds,” he said. “It’s all business now, it isn’t football like we used to remember.

Tom Collins, a lifelong fan, said it was a “dreadful situation”. He continued: “There had been rumblings, and today is really saddening. There was so much opposition and they changed the name anyway.

“It’s tacky and awful. I don’t care what other fans think about us, but we’ve been panned today, and I agree with them. This is indefensible.”

Mr Collins added that he was looking into a refund for his season ticket.

The rebranding will be phased in throughout the year. AFC will remain on the shirts for the coming season before it is dropped for the following campaign.

However, on a poll running on the Hull City Official Supporters Club website, it appeared the fans are split over the name change – with the majority favouring it.

Of the 1,132 who had voted by lunchtime yesterday, 610 were for the change, 508 against – the rest were indifferent.

New ball game: Owners’ whims

Cardiff City Malaysian tycoon Vincent Tan ditched the traditional blue kit in favour of red. 

Total Network Solutions Llansantffraid became known as Total Network Solutions FC after sponsorship from the company. They are now The New Saints FC.

Milton Keynes Dons Wimbledon’s owners decided to move to Milton Keynes and changed the club’s name.

St James’ Park Newcastle’s Mike Ashley renamed the stadium after his company, making it Sports Direct Arena. It has changed back.

Have you tried new the Independent Digital Edition apps?
Life and Style
love + sex
Arts and Entertainment
Victoria Wood, Kayvan Novak, Alexa Chung, Chris Moyles
tvReview: No soggy bottoms, but plenty of other baking disasters on The Great Comic Relief Bake Off
Sport
Ashley Young celebrates the winner for Manchester United against Newcastle
footballNewcastle 0 Man United 1: Last minute strike seals precious victory
Life and Style
Tikka Masala has been overtaken by Jalfrezi as the nation's most popular curry
food + drink
Arts and Entertainment
Seth Rogan is one of America’s most famous pot smokers
filmAmy Pascal resigned after her personal emails were leaked following a cyber-attack sparked by the actor's film The Interview
News
Benjamin Netanyahu and his cartoon bomb – the Israeli PM shows his ‘evidence’
people
Arts and Entertainment
80s trailblazer: comedian Tracey Ullman
tv
News
i100
Life and Style
A statue of the Flemish geographer Gerard Kremer, Geradus Mercator (1512 - 1594) which was unveiled at the Geographical Congree at Anvers. He was the first person to use the word atlas to describe a book of maps.
techThe 16th century cartographer created the atlas
Arts and Entertainment
Stephen Tompkinson is back as DCI Banks
tvReview: Episode one of the new series played it safe, but at least this drama has a winning formula
News
i100
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

War with Isis: Iraq's government fights to win back Tikrit from militants - but then what?

Baghdad fights to win back Tikrit from Isis – but then what?

Patrick Cockburn reports from Kirkuk on a conflict which sectarianism has made intractable
Living with Alzheimer's: What is it really like to be diagnosed with early-onset dementia?

What is it like to live with Alzheimer's?

Depicting early-onset Alzheimer's, the film 'Still Alice' had a profound effect on Joy Watson, who lives with the illness. She tells Kate Hilpern how she's coped with the diagnosis
The Internet of Things: Meet the British salesman who gave real-world items a virtual life

Setting in motion the Internet of Things

British salesman Kevin Ashton gave real-world items a virtual life
Election 2015: Latest polling reveals Tories and Labour on course to win the same number of seats - with the SNP holding the balance of power

Election 2015: A dead heat between Mr Bean and Dick Dastardly!

Lord Ashcroft reveals latest polling – and which character voters associate with each leader
Audiences queue up for 'true stories told live' as cult competition The Moth goes global

Cult competition The Moth goes global

The non-profit 'slam storytelling' competition was founded in 1997 by the novelist George Dawes Green and has seen Malcolm Gladwell, Salman Rushdie and Molly Ringwald all take their turn at the mic
Pakistani women come out fighting: A hard-hitting play focuses on female Muslim boxers

Pakistani women come out fighting

Hard-hitting new play 'No Guts, No Heart, No Glory' focuses on female Muslim boxers
Leonora Carrington transcended her stolid background to become an avant garde star

Surreal deal: Leonora Carrington

The artist transcended her stolid background to become an avant garde star
LGBT History Month: Pupils discuss topics from Sappho to same-sex marriage

Education: LGBT History Month

Pupils have been discussing topics from Sappho to same-sex marriage
11 best gel eyeliners

Go bold this season: 11 best gel eyeliners

Use an ink pot eyeliner to go bold on the eyes with this season's feline flicked winged liner
Cricket World Cup 2015: Tournament runs riot to make the event more hit than miss...

Cricket World Cup runs riot to make the event more hit than miss...

The tournament has reached its halfway mark and scores of 300 and amazing catches abound. One thing never changes, though – everyone loves beating England
Katarina Johnson-Thompson: Heptathlete ready to jump at first major title

Katarina Johnson-Thompson: Ready to jump at first major title

After her 2014 was ruined by injury, 21-year-old Briton is leading pentathlete going into this week’s European Indoors. Now she intends to turn form into gold
Syrian conflict is the world's first 'climate change war', say scientists, but it won't be the last one

Climate change key in Syrian conflict

And it will trigger more war in future
How I outwitted the Gestapo

How I outwitted the Gestapo

My life as a Jew in wartime Berlin
The nation's favourite animal revealed

The nation's favourite animal revealed

Women like cuddly creatures whilst men like creepy-crawlies
Is this the way to get young people to vote?

Getting young people to vote

From #VOTESELFISH to Bite the Ballot