When are City fans not City fans? When they’re Hull City Tigers fans

Owner’s decision to ‘rebrand’ football club has split fans of Premier League new boys

If their beloved club had been called “common” or “lousy” by rival fans, Hull City fans would be able to brush off the insult – they are too excited about Premier League football returning to their stadium. Unfortunately for them, it’s the club’s chairman who has decided the team’s name isn’t classy enough – and has dismayed traditionalists by announcing he is to rebrand them as Hull Tigers.

While the club has long used the nickname due to their black and amber kit, Assem Allam’s announcement in a local newspaper that it will be adopted officially has led to outrage among some of the fans – who steadfastly call their team “City”.

The Yorkshire team has been registered as Hull City Association Football Club for more than a century but will drop the AFC suffix and be referred to nationally and internationally as Hull Tigers – only being known as Hull City Tigers locally as a compromise.

The move to overhaul the club’s identity comes down to plans from the owners to market it globally, as they need to “strengthen the brand identity”.

“Hull City is irrelevant,” Mr Allam told the Hull Daily Mail. “My dislike for the word ‘City’ is because it is common. City is also associated with Leicester, Bristol, Manchester and many other clubs. I don’t like being like everybody else.”

He said: “It is about identity. City is a lousy identity. Hull City Association Football is so long.”

The news comes less than a month after Nick Thompson, Hull City’s managing director, assured those fans on local radio that the club would not be renamed, claiming just the business name would be changed to Hull City Tigers. Yesterday he urged the supporters to judge the change “in the fullness of time”.

Chris Ashton, chairman of the Hull City Official Supporters Club, described the actions of the owners as like “dropping a grenade and walking away”. The site is carrying out a poll of the fans and will take the results to the owners. “They won’t change their minds,” he said. “It’s all business now, it isn’t football like we used to remember.

Tom Collins, a lifelong fan, said it was a “dreadful situation”. He continued: “There had been rumblings, and today is really saddening. There was so much opposition and they changed the name anyway.

“It’s tacky and awful. I don’t care what other fans think about us, but we’ve been panned today, and I agree with them. This is indefensible.”

Mr Collins added that he was looking into a refund for his season ticket.

The rebranding will be phased in throughout the year. AFC will remain on the shirts for the coming season before it is dropped for the following campaign.

However, on a poll running on the Hull City Official Supporters Club website, it appeared the fans are split over the name change – with the majority favouring it.

Of the 1,132 who had voted by lunchtime yesterday, 610 were for the change, 508 against – the rest were indifferent.

New ball game: Owners’ whims

Cardiff City Malaysian tycoon Vincent Tan ditched the traditional blue kit in favour of red. 

Total Network Solutions Llansantffraid became known as Total Network Solutions FC after sponsorship from the company. They are now The New Saints FC.

Milton Keynes Dons Wimbledon’s owners decided to move to Milton Keynes and changed the club’s name.

St James’ Park Newcastle’s Mike Ashley renamed the stadium after his company, making it Sports Direct Arena. It has changed back.

Voices
The Sumatran tiger, endemic to the Indonesian island of Sumatra, is an endangered species
voicesJonathon Porritt: The wild tiger population is thought to have dropped by 97 per cent since 1900
Arts and Entertainment
Beast would strip to his underpants and take to the stage with a slogan scrawled on his bare chest whilst fans shouted “you fat bastard” at him
musicIndie music promoter was was a feature at Carter gigs
News
news
Arts and Entertainment
Story line: Susanoo slays the Yamata no Orochi serpent in the Japanese version of a myth dating back 40,000 years
arts + entsApplying the theory of evolution to the world's many mythologies
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
Performers dressed as Tunnocks chocolate teacakes, a renowned Scottish confectionary, perform during the opening ceremony of the 2014 Commonwealth Games at Celtic Park in Glasgow on July 23, 2014.
news
Life and Style
Popular plonk: Lambrusco is selling strong
Food + drinkNaff Seventies corner-shop staple is this year's Aperol Spritz
News
Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
News
Shake down: Michelle and Barack Obama bump knuckles before an election night rally in Minnesota in 2008, the 'Washington Post' called it 'the fist bump heard round the world'
newsThe pound, a.k.a. the dap, greatly improves hygiene
Arts and Entertainment
La Roux
music
Arts and Entertainment
Graham Fellows as John Shuttleworth
comedySean O'Grady joins Graham Fellows down his local Spar
News
people
News
Ross Burden pictured in 2002
people
News
Elisabeth Murdoch: The 44-year-old said she felt a responsibility to 'stand up and be counted’'
media... says Rupert Murdoch
Arts and Entertainment
tv
Extras
indybest
Sport
Arsenal signing Calum Chambers
sportGunners complete £16m transfer of Southampton youngster
Caption competition
Caption competition
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

Bleacher Report

Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Day In a Page

The children were playing in the street with toy guns. The air strikes were tragically real

The air strikes were tragically real

The children were playing in the street with toy guns
Boozy, ignorant, intolerant, but very polite – The British, as others see us

Britain as others see us

Boozy, ignorant, intolerant, but very polite
Countries that don’t survey their tigers risk losing them altogether

Countries that don’t survey their tigers risk losing them

Jonathon Porritt sounds the alarm
How did our legends really begin?

How did our legends really begin?

Applying the theory of evolution to the world's many mythologies
Watch out: Lambrusco is back on the menu

Lambrusco is back on the menu

Naff Seventies corner-shop staple is this year's Aperol Spritz
A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

A new Russian revolution

Cracks start to appear in Putin’s Kremlin power bloc
Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

Apartheid’s sadistic killer that his country cannot forgive

The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

Standing my ground

If sitting is bad for your health, what happens when you stay on your feet for a whole month?
Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

Greene prays for chance to rebuild after injury agony

Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
Israel-Gaza conflict: Secret report helps Israelis to hide facts

Patrick Cockburn: Secret report helps Israel to hide facts

The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
The man who dared to go on holiday

The man who dared to go on holiday

New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

Best comedians: How the professionals go about their funny business

For all those wanting to know how stand-ups keep standing, here are some of the best moments
The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

The Guest List 2014

Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

Jokes on Hollywood

With comedy film audiences shrinking, it’s time to move on