West Ham have announced the signing of Pachuca striker Enner Valencia on a five-year contract, with the Ecuador international awaiting a work permit to complete the deal.
Valencia, 25, scored all three of Ecuador's goals in the 2014 World Cup, attracting attention from throughout Europe as a result.
But it is West Ham who have won the race for his signature, with the Hammers announcing the signing on Thursday morning ahead of their pre-season tour of New Zealand.
"West Ham United are delighted to announce that exciting Ecuador international forward Enner Valencia will become the Club's fifth summer signing, subject to a successful work permit hearing," a statement on their official website read.
"Valencia, who impressed hugely in scoring three goals for his country at the FIFA World Cup finals in Brazil, will join West Ham on a five-year contract for an undisclosed fee."
Premier League 2014/15 kits: In pictures
Premier League 2014/15 kits: In pictures
1/20 Aston Villa
Santi Cazorla, Mikel Arteta and Mathieu Flamini of Arsenal launch the new Puma Arsenal kits at the Puma Store on Carnaby Street. The yellow shirt will be for away matches and the blue shirt for away cup matches
2/20 Aston Villa (Home)
A number of clubs have opted for the thin stripe design on this season's shirt, and Aston Villa appear to have followed suit.
3/20 Burnley (Home)
Burnley's claret and blue shirt, sponsored by Puma, is a decent viewing on their return to the Premier League.
4/20 Chelsea (Home)
After Chelsea's famous paint campaign last season, Oscar models the simple, horizontal stripe design for the royal blue home kit. A solid effort from Adidas, but a pricey one at £55 for a short-sleeved shirt.
5/20 Chelsea (Away)
Reminiscent of their famous 1998 shirt - and the infamous 2008 one which they played in under Luiz Felipe Scolari - Chelsea have chosen the Brazilian style design for their away shirt.
6/20 Crystal Palace (Home & Away)
Is it Barcelona or more Steaua Bucharest? Either way, Crystal Palace's new home shirt is a simple and smart piece of innovation from manufacturers Macron. Their away kit, however, looks suspiciously like Napoli's - whose kit is also made by Macron - away shirt from 2013/14.
7/20 Everton (Home)
Everton players James McCarthy, Tim Howard and Leighton Baines model the 2014/15 shirt, which marks the comeback of Umbro into the Premier League.
8/20 Leicester City (Home)
Leicester City's return to the Premier League has been marked with this rather smart effort by Puma. Carrying a similar template to Italy's shirts can never go wrong.
Leicester City Football Club
9/20 Liverpool (Home)
Warrior's latest crack at the Liverpool home shirt is an impressive one indeed, marking a return to the red and white colourway as opposed to red and gold in 2013/14.
10/20 Liverpool (Away)
Their attempt at designing a decent away shirt, however, continues to falter with this ultra-bright yellow and red mix.
11/20 Liverpool (Third Kit)
Liverpool's questionable choice for a sache and hoop combo has come under-fire from fans.
12/20 Manchester City (home)
The Premier League champions have unveiled their updated Nike shirt, with a black v-neck collar replacing the previous blue and white trim on the crew neck.
Manchester City FC
13/20 Manchester United (Home)
Featuring new sponsors Chevrolet, the large logo has attracted a mixed response from Red Devils fans.
14/20 Manchester United (Away)
Wayne Rooney in the new Manchester United away kit
15/20 Newcastle United (Away)
A silky silver shirt replaces the plain black version from 2013/14, and seems to suit the rather bright Wonga sponsor a lot better.
16/20 QPR (Home, Away & Third Kit)
Perhaps one of the best looking shirts so far, QPR's horizontal hoop home shirt is a joy to behold. The decision to have an all-white away shirt is quite baffling, however, given that white is also included in the home, and the third kit is somewhat Sunday League-ish.
17/20 Southampton (Home)
Southampton's home kit for 2014/15
18/20 Stoke City (Home & Away)
Stoke kits for 2014/15
19/20 Swansea City (Home & Away)
Swansea City 2014/15 kits
20/20 West Ham (Home & Away)
West Ham kits for 2014/15
Although the fee will not be disclosed it is believed that Valencia, who started his career with Emelec before moving to Mexican outfit Pachuca, moves to West Ham for a deal close to the club-record amount paid for fellow striker Andy Carroll last summer.
After completing his move from Liverpool Carroll struggled for fitness last season and goalscoring was a problem for Sam Allardyce's side.
With Valencia, who also scored in Ecuador's World Cup warm-up draw with England, now on board Allardyce will be hoping the Hammers' reliance on Carroll will be eased.
The 59-year-old was only assured of his position in May but has now brought in five new faces as he looks to improve on last season's 13th-placed finish.
Once the work permit regulations are dealt with, Valencia will join fellow striker Mauro Zarate, Senegal midfielder Cheikhou Kouyate, full-back Aaron Cresswell and England youth international Diego Poyet in completing moves to Upton Park so far this summer.
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