LA Galaxy have just announced perhaps the biggest signing in the club's history - but did so with a hashtag quickly being panned as the worst of all time.
#StevieLAG was used by the MLS team to confirm that Steven Gerrard would be joining them when his contract expires at Liverpool.
The signing of the Reds skipper is a huge deal for football in the United States, one that perhaps tops that of even David Beckham and Thierry Henry in terms of attracting a top quality player with much to give.
That Gerrard's choice of MLS club was going to be LA Galaxy became apparent shortly after he confirmed he would not be renewing his vows at Anfield - and as such gave the club ample time to prepare a social media offensive to publicise the deal.
Perhaps that's why there has been such disdain for #StevieLAG - a hashtag being interpreted as everything from a misspelling of StevieLAD (as Gerrard might be referred to in Liverpool) to it being a terminology to describe what he will be feeling after his long flights between Merseyside and California.
We take a look at the reaction on Twitter...
LA Galaxy’s social media team in cahoots with United's? #StevieLAG— Jenny Brown (@cfc_jb) January 7, 2015
That #StevieLAG hashtag might struggle, but if he doesn't get around the pitch very quickly in MLS then just blame it on the Stevie lag.— Chris Brookes (@chris_brookes) January 7, 2015
We'll have TheLAGBible coming on soon.... #StevieLAG— Nausherwan Saleem (@blabberWan) January 7, 2015
Who let the social media Intern pick the hashtag then? Come on own up #StevieLAG— Thomas (@tomfahy1) January 7, 2015
#StevieLAG sounds like what happened vs. Chelsea last season.— Andres Cordero (@DreCordero) January 7, 2015
#StevieLAG is a monstrously good hashtag.— Daniel Harris (@DanielHarris) January 7, 2015
The person who created #StevieLAG should spend an eternity walking the valley of upturned plugs— Purple Akinfenwa (@shitebag_) January 7, 2015
#StevieLAG is what he's been doing most of the past 2 years— Kirk (@TomPetty17) January 7, 2015
I know he can't run anymore, but it's not very nice of L.A. to make fun of their new player before he even gets there. #StevieLAG— Gianluca Nesci (@GianlucaNesci) January 7, 2015
#StevieLAG might just be the worst hashtag of all time.— James McManus (@JamesMcManus1) January 7, 2015
Gerrard will join his new club in July.
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