Stoke chief executive Tony Scholes has emphasised there has been no contact between the Potters and other clubs regarding skipper Ryan Shawcross - and that the Staffordshire outfit do not need to sell their best players.
Centre-back Shawcross has this week been linked with a move away from the Britannia Stadium to Barclays Premier League champions Manchester City.
But Scholes, quoted by The Sentinel, said: "It comes as no surprise to me what I have read about Ryan. I don't know if there is any truth in it, but certainly we have had no contact.
"Players like him and (Stoke goalkeeper) Asmir Begovic, just to name a couple, will attract attention. That's part and parcel of being a successful football team.
"That's the way it's always going to be. It's one of the prices of doing well, but it doesn't mean you necessarily have to do business with them.
"We don't need to sell. We've been going through our situation for next year, our budgets, what is available in terms of buying players and players' wages and we are not in a position where we need to sell.
"We are looking to strengthen and move forward."
The 10 best free agents on the market this summer
The 10 best free agents on the market this summer
1/8 Guillermo Ochoa
The Mexican goalkeeper rose to fame thanks to his brilliant performance against Brazil in the World Cup. The 28-year-old, who left Ajaccio at the end of the season, has been linked with a move to the Premier League.
2/8 Rio Ferdinand
Both halves of Manchester United’s famous central defence for the past eight years are leaving this summer. Nemanja Vidic is off to Italy to play for Internazionale while Rio Ferdinand was told at the weekend that United would not be renewing his contract. Ferdinand said last week that if United did not offer him a new deal that he would be “open to offers” but joked that he “would not go below the Conference”. That is unlikely to be an issue as there should be no shortage of clubs looking for a defender of his experience. Queen’s Park Rangers, should they come up, are managed by Ferdinand’s old mentor Harry Redknapp, while even bigger teams like Arsenal could be tempted.
3/8 Diego Lugano
The Uruguay captain hit the headlines in Brazil for the wrong reasons as his complete denial that team-mate Luis Suarez bit Giorgio Chiellini when everyone else could see it. His contract with West Brom is up for renewal, but the 33-year-old is unlikely to remain in the Premier League.
4/8 Nicolas Anelka
Sacked by West Brom last season for his controversial 'Quenelle' gesture, Anelka has not yet confirmed whether he will sign for a new club - should anyone want him - or announce his retirement.
5/8 Frank Lampard
As with Terry and Cole, Lampard’s Chelsea deal expires at the end of the season and he is likely to follow Terry in signing a new deal at Stamford Bridge. Lampard is not the dynamic presence in midfield that he once was, and he started only 20 Premier League games this season. But as his inclusion in Roy Hodgson’s World Cup squad demonstrated, his experience and presence are invaluable and he is more than worth having around. That said, if he does not renew at Chelsea, there would surely be offers from abroad, not least from long-time suitors LA Galaxy.
6/8 Marouane Chamakh
The Moroccan striker has completed a one-year deal at Crystal Palace that could barely have gone much better. Since he was entrusted with a role as a withdrawn striker by Tony Pulis in December, he has been excellent, scoring five goals and helping to drag Palace out of the relegation zone and into safety. Chamakh will be discussing his future with the club soon but he said last week that agreeing a new deal at Palace was his “priority”, after building an excellent rapport with the fans and playing his best football since his arrival in England from France in 2010. If not, he would like to stay in the Premier League.
7/8 Samuel Eto'o
The striker did not cover himself in glory at the 2014 World Cup, as Cameroon's campaign was blighted by a money row over bonuses and poor performances in Brazil that saw them eliminated at the group stages. However, the Champions League winner will still have a number of clubs interested in his services, with Arsenal being linked in recent weeks.
8/8 Nicklas Bendtner
Despite a fairly successful season by his standards, Nicklas Bendtner is on his way out of Arsenal. The Dane has scored twice this year, in wins over Hull and Cardiff, but he fell behind Yaya Sanogo in the pecking order while not always conducting himself immaculately off the pitch. He turned down moves away from Arsenal last summer that would have meant pay cuts but this summer he must be hopeful of maximising his value as a free agent.
Shawcross, 26, was named Stoke's player of the year at the end of a 2013-14 season in which the club achieved their highest Premier League finish of ninth and points tally of 50.
He has been a consistent performer for the Potters since their promotion to the division in 2008, but did not make Roy Hodgson's England squad for this summer's World Cup in Brazil.
And Scholes added: "Ryan's had six great years in the Premier League and that's quite something for a player of his age.
"It is interesting that he has reportedly attracted the attention of big clubs in the way he didn't seem to attract Roy Hodgson's attention.
"Anyone around these parts will think he should be on that flight to Brazil with England."
Meanwhile, it has been reported that Stoke midfielder Steven Nzonzi has handed the club a transfer request, as he did last summer.
And on that matter, Scholes said: "I wish I could give you a clear answer.
"It's been in the papers over the last week or so that Steven's father has been in touch with us and he's mentioned that Steven's ambition is to play at the highest level that he can play.
"He's alluded to the fact that maybe he would want to move on and do that.
"But I am being a bit circumspect because until I sit down with Steven and his father and hear what they've got to say and why they are saying it, I'm guessing too much."