West Ham want a minimum of £10m for their sought-after midfielder Ravel Morrison, according to reports.
Sam Allardyce's side have already rejected a £5m bid from Fulham and reported the club to the FA for alleged tapping up of the player.
Fulham boss Rene Meulensteen has now reportedly been banned from talking about any transfers as the club try to avoid any more trouble.
However West Ham No. 2 Neil McDonald said: “I would imagine everybody has a price.
Asked if the Hammers want to keep the England under-21 star, he added: “Why not? He’s a talented player and we need talented players.
“He’s an important member of the squad and we want to keep as many important members of the squad here as possible to try and help us move up the league.
“It’s more hearsay that he is leaving. We have to act that he is here and going to stay here. All I can say is we want him here.”
Meanwhile Morrison moved to deny claims that he had gone on strike in order to force through a move, calling them 'a pack of lies'.
He added: “I’ve been working really hard over the past few weeks to get back to full fitness after missing a couple of recent games with a groin injury.
“I’m feeling fine now and I’m hoping to be involved in Saturday’s important game with Newcastle and then the Capital One Cup semi-final with Manchester City on Tuesday.
“I always try to keep my focus on the next game and show people with my performances on the pitch that I want to do well for West Ham United.”