Coe joins London Bid as one of three vice-chairmen
Wednesday 17 September 2003
Sebastian Coe was confirmed yesterday as one of three vice-chairmen of London's Olympic campaign and the former athlete's importance was highlighted by bid leaders admitting their chief rivals have a head start in the race for the 2012 Games.
Lord Coe, twice the Olympic 1500 metres champion, will join the former 400m hurdler Alan Pascoe and the Granada chairman, Charles Allen, as vice-chairmen working under chairman Barbara Cassani.
The appointments were announced at the start of a Parliamentary select committee inquiry into the London Bid. MPs questioned Cassani about the fact that rival cities already had bid merchandise for sale.
"In some ways we are behind Paris and New York, but Paris has bid before and has a legacy of failed bids, and New York was part of a national bidding process [within the United States]," Cassani said. "We are planning to have branded material and we are beginning discussions about that."
MPs also queried whether London Bid officials had done enough "schmoozing" and lobbying the 126 International Olympic Committee members who will vote in July 2005.
Cassani added: "There will be a moment for us to sit in the lobbies and catch IOC members but in order to sell something the product must be in top shape, and that is our first target."
Coe's role will be to encourage support among the UK sporting community and use his international influence abroad to help London's bid. "The Olympic Games is the ultimate ambition for many of our young sportsmen and women," he said. "And I will do everything in my power to help them realise their ambitions of competing in front of a home crowd in 2012."
The appointments of Coe and Allen, the chairman of the Commonwealth Games in Manchester last year, are no surprise but Pascoe's involvement was not expected.
The former hurdler won silver in the 1972 Olympics and has become a leading figure in sports marketing through his company Fast Track.
Latest in Sport
Laura Trott and Jason Kenny announce engagement
Manchester United vs Newcastle United preview: Alan Pardew targets rare Old Trafford win to halt Newcastle slump
Arsenal vs QPR: Leroy Fer seeks perfect present for Boxing Day
Jose Mourinho on Sir Alex Ferguson: 'A good friend, a good person, a fantastic sense of humour. I like him very, very much'
Arsenal vs QPR live: Latest score and updates plus reaction to wins for Manchester United, Manchester City, Chelsea and Spurs
- 1 PlayStation and Xbox hacked by Lizard Squad
- 3 The Grace Dent Christmas Questionnaire
- 4 The 'Black Museum': After 150 years, public set to see exhibits from police’s grisly crime museum
- 5 Vagina canoe artist defends herself over ‘obscenity’ charges
British actor Idris Elba cannot star as James Bond because he is black, says shock jock Rush Limbaugh
Rozanne Duncan: Ukip expels councillor for 'jaw-dropping' comments made in BBC TV interview
Germany anti-Islam protests: 17,000 march on Dresden against 'Islamification of the West'
Ukip member gets into Christmas spirit with Union Flag plea to Santa 'for our country back'
BBC director Danny Cohen: Rising UK antisemitism makes me feel more uncomfortable than ever
Alex Salmond has 'broken his word to the Scottish people' says Scottish Lib Dem leader
£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...
£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...
£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...
£70000 - £75000 per annum + benefits: Ashdown Group: Marketing Manager/Marketi...