Coe joins London Bid as one of three vice-chairmen
Wednesday 17 September 2003
Sebastian Coe was confirmed yesterday as one of three vice-chairmen of London's Olympic campaign and the former athlete's importance was highlighted by bid leaders admitting their chief rivals have a head start in the race for the 2012 Games.
Lord Coe, twice the Olympic 1500 metres champion, will join the former 400m hurdler Alan Pascoe and the Granada chairman, Charles Allen, as vice-chairmen working under chairman Barbara Cassani.
The appointments were announced at the start of a Parliamentary select committee inquiry into the London Bid. MPs questioned Cassani about the fact that rival cities already had bid merchandise for sale.
"In some ways we are behind Paris and New York, but Paris has bid before and has a legacy of failed bids, and New York was part of a national bidding process [within the United States]," Cassani said. "We are planning to have branded material and we are beginning discussions about that."
MPs also queried whether London Bid officials had done enough "schmoozing" and lobbying the 126 International Olympic Committee members who will vote in July 2005.
Cassani added: "There will be a moment for us to sit in the lobbies and catch IOC members but in order to sell something the product must be in top shape, and that is our first target."
Coe's role will be to encourage support among the UK sporting community and use his international influence abroad to help London's bid. "The Olympic Games is the ultimate ambition for many of our young sportsmen and women," he said. "And I will do everything in my power to help them realise their ambitions of competing in front of a home crowd in 2012."
The appointments of Coe and Allen, the chairman of the Commonwealth Games in Manchester last year, are no surprise but Pascoe's involvement was not expected.
The former hurdler won silver in the 1972 Olympics and has become a leading figure in sports marketing through his company Fast Track.
Latest in Sport
Arsenal vs Aston Villa preview: I need to prove myself again at Villa, says Scott Sinclair
Transfer news and rumours LIVE: Juan Cuadrado to Chelsea, Cristiano Ronaldo to Manchester City, United want Gareth Bale
Chelsea vs Manchester City player ratings: David Silva saves the day but which City star stole the show at Stamford Bridge?
Arsene Wenger photobombs Arsenal photo shoot - manages to look like famous 'Bigfoot' picture
Serena Williams wins Australia Open 2015: American beats Maria Sharapova in straight sets to claim a sixth title in Melbourne
- 1 Stephen Fry explains what he would say if he was 'confronted by God'
- 2 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 4 Ball pool for adults opens in London
- 5 Canadian woman suing police who locked her in van with sex offender who then raped her
Stephen Fry explains what he would say if he was 'confronted by God'
9 reasons Greece's experiment with the radical left is doomed to failure
Have we reached 'peak food'? Shortages loom as global production rates slow
British grandmother Lindsay Sandiford faces execution by firing squad in Indonesia
Liberal Democrat minister defends comments suggesting immigration causes pub closures
Hard line on immigration could cost Tories the election
£15000 - £30000 per annum: Recruitment Genius: Now our rapidly expanding and A...
£15000 - £20000 per annum: Recruitment Genius: Are you passionate about great ...
£20000 - £30000 per annum: Recruitment Genius: This fast growing reinforcing s...
£18000 - £35000 per annum: Recruitment Genius: This fast growing reinforcing s...