Coe: London must build a trust fund

Belief in the people behind the bid will be 2012's decisive factor

Around lunchtime on Tuesday London will know whether it is still in the Olympic race. It might even know whether it remains a front-runner, or has fallen behind chief rivals Paris or even dark horses Rio in the bid to be host city in 2012.

Around lunchtime on Tuesday London will know whether it is still in the Olympic race. It might even know whether it remains a front-runner, or has fallen behind chief rivals Paris or even dark horses Rio in the bid to be host city in 2012.

In common with Paris, Rio and six other candidates - New York, Madrid, Moscow, Leipzig, Istanbul and Havana - London has submitted a 50-page "mini-bid" document which has been scrutinised and assessed by a 10-person working group of the International Olympic Committee over the past four months.

Their recommendations will be delivered to the 15 members of the IOC executive committee, including the president, Jacques Rogge, in Lausanne early on Tuesday morning. This jury will then decide who should go forward to contest the final vote in Singapore next June. The expect-ation is that they will eliminate two or three who do not come up to scratch.

It will be a shock of seismic proportions - not least an equally massive embarrassment - should London be one of them. Yet while this is improbable, nothing can be taken for granted in Olympic politics, and one hopes a planned "Celebration at the London Eye" on Tuesday night, culminating in the unveiling of a new London logo incorporating the Olympic rings, will not have to be hastily abandoned.

Far more likely to miss the cut are outsiders Istanbul, Havana and Leipzig. Some some believe that Moscow could go, too, although the IOC must feel reluctant to upset such a big Olympic player as Russia. The IOC may also "grade" the successful candidates in early order of merit, with Rio now reportedly alongside London.

In all, 25 questions had to be answered by the candidate cities, covering proposals on security, transportation, cost and infrastructure. In view of the turmoil that has beset Athens of late there might well have been an additional query: why bother?

The answer, according to double Olympic champion Sebastian Coe, is because it is worth it. He has no doubt London will be on the shortlist, and says there is one five-letter word which sums up why in the end London could get the final nod: trust.

"I think there is now a recognition that we have a serious team with some very focused people on board," he says. "Our major task is to introduce people to us and to allow us to take them into their comfort zone. I am confident we will get through to Singapore, and when the IOC members are sitting there with their fingers poised over the electronic voting pad, we have to have persuaded them that it is us they want to spend the next seven years with.

"Who is it they would feel most comfortable with? Who is it they can trust to deliver? Who is it to whom they can hand over their product and get it back in better nick?

"It is that confidence in us that I want to achieve before they get to that table. I want the IOC to know that we are good people. More than anything, we want them to like us. No one who gets to the business end of this contest is going to have glaring omissions or weaknesses.

"You can't bluff your way through this, so it will only be the serious contenders who are left. All the bids will be technically good, everyone will have made their numbers stack up, so actually it's not that at the end of the day upon which the final judgement will be made. They won't be worrying about legacy or too much extravagance or whether the bid is athlete- centric enough. That won't necessarily get you over the line. What will is whether they can look you in the eye and say, 'Yes, we can work with you and you can deliver'. I believe London can.

"People say it is a straight fight between us and Paris but I think it is far too early to make an assessment. We have to make sure our technical bid is incomparably better than the others, loophole-free, well costed and sound. But the last 40 metres of this particular race will be about trust, the very foundation of the bid."

No doubt similarly convincing arguments will be made in Lausanne by the London bid chairman, Barbara Cassani, and her chief executive, Keith Mills. For Cassani, clearly less than comfortable in the world of sports politics, it is a timely opportunity to forge vital friendships and gain the confidence of the IOC. She needs to go on a charm offensive to win the hearts and minds of those members who say privately that she has yet to convince them of her credibility as the bid figurehead.

It has not helped that since winning a lawsuit against the Daily Telegraph over the publication of remarks she denied making about Tony Blair, the American-born former airline chief seems to have gone media-shy.

She also missed a valuable PR opportunity by not attending the prestigious Laureus Awards in Lisbon last week, where she could have hobnobbed with virtually everyone who is anyone in international sport, including several prominent IOC members. Fortunately, three of her lieutenants, vice-chairmen Lord Coe and Alan Pascoe, and communications director Mike Lee, were on hand.

All are well-connected, and Coe is particularly adept at the glad-handing game. He says: "I sense a real momentum building for London. But votes are not going to be won by pressuring anyone. I have never asked anyone how they are going to vote, even when I was in politics, knocking on doors. You win a bid like this through building good relationships."

Doubtless this will be taken on board by London's leading lady as she flies to Switzerland tomorrow. Seasoned Olympic observers say that, in the sporting parlance, she needs to put herself about more.

Lausanne will provide that opportunity. Because in the end it is Cassani who will carry either the can - or London's Olympic torch.

Arts and Entertainment
Gregg Wallace in Summer's Supermarket Secrets
tv All of this year's 15 contestants have now been named
Sport
The giant banner displayed by Legia Warsaw supporters last night
football Polish side was ejected from Champions League
Arts and Entertainment
Could we see Iain back in the Bake Off tent next week?
tv Contestant teased Newsnight viewers on potential reappearance
News
i100(and it's got nothing to do with the Great British Bake Off)
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
news It's not just the world that's a mess at the moment...
News
Angelina Jolie with her father Jon Voight
peopleAsked whether he was upset not to be invited, he responded by saying he was busy with the Emmy Awards
News
Bill Kerr has died aged 92
peopleBill Kerr appeared in Hancock’s Half Hour and later worked alongside Spike Milligan and Peter Sellers
Life and Style
A picture taken on January 12, 2011 shows sex shops at the Paris district of Pigalle.
news
Sport
footballPremiership preview: All the talking points ahead of this weekend's matches
News
Keira Knightley poses topless for a special September The Photographer's issue of Interview Magazine, out now
people
Voices
The Ukip leader has consistently refused to be drawn on where he would mount an attempt to secure a parliamentary seat
voicesNigel Farage: Those who predicted we would lose momentum heading into the 2015 election are going to have to think again
Arts and Entertainment
Cara Delevingne made her acting debut in Anna Karenina in 2012
film Cara Delevingne 'in talks' to star in Zoolander sequel
News
i100
Sport
Mario Balotelli pictured in his Liverpool shirt for the first time
football
Life and Style
tech
Caption competition
Caption competition
Have you tried new the Independent Digital Edition apps?
Daily Quiz
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

Career Services
iJobs Job Widget
iJobs General

Java Developer - 1 year contract

£350 - £400 Per Day: Clearwater People Solutions Ltd: Our client based in Cent...

Junior Analyst - Graduate - 6 Month fixed term contract

£17000 - £20000 Per Annum Bonus, Life Insurance + Other Benefits: Clearwater P...

SAS Business Analyst - Credit Risk - Retail Banking

£450 - £500 per day: Orgtel: SAS Business Analyst, London, Banking, Credit Ris...

Project Manager - Pensions

£32000 - £38000 Per Annum Bonus, Life Insurance + Other Benefits: Clearwater P...

Day In a Page

Ukraine crisis: The phoney war is over as Russian troops and armour pour across the border

The phoney war is over

Russian troops and armour pour into Ukraine
Potatoes could be off the menu as crop pests threaten UK

Potatoes could be off the menu as crop pests threaten UK

The world’s entire food system is under attack - and Britain is most at risk, according to a new study
Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Gangnam smile: why the Chinese are flocking to South Korea to buy a new face

Seoul's plastic surgery industry is booming thanks to the popularity of the K-Pop look
From Mozart to Orson Welles: Creative geniuses who peaked too soon

Creative geniuses who peaked too soon

After the death of Sandy Wilson, 90, who wrote his only hit musical in his twenties, John Walsh wonders what it's like to peak too soon and go on to live a life more ordinary
Caught in the crossfire of a cyber Cold War

Caught in the crossfire of a cyber Cold War

Fears are mounting that Vladimir Putin has instructed hackers to target banks like JP Morgan
Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years

Salomé: A head for seduction

Salomé's feminine wiles have inspired writers, painters and musicians for 2,000 years. Now audiences can meet the Biblical femme fatale in two new stage and screen projects
From Bram Stoker to Stanley Kubrick, the British Library's latest exhibition celebrates all things Gothic

British Library celebrates all things Gothic

Forthcoming exhibition Terror and Wonder: The Gothic Imagination will be the UK's largest ever celebration of Gothic literature
The Hard Rock Café's owners are embroiled in a bitter legal dispute - but is the restaurant chain worth fighting for?

Is the Hard Rock Café worth fighting for?

The restaurant chain's owners are currently embroiled in a bitter legal dispute
Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival

In search of Caribbean soul food

Caribbean cuisine is becoming increasingly popular in the UK ... and there's more to it than jerk chicken at carnival
11 best face powders

11 best face powders

Sweep away shiny skin with our pick of the best pressed and loose powder bases
England vs Norway: Roy Hodgson's hands tied by exploding top flight

Roy Hodgson's hands tied by exploding top flight

Lack of Englishmen at leading Premier League clubs leaves manager hamstrung
Angel Di Maria and Cristiano Ronaldo: A tale of two Manchester United No 7s

Di Maria and Ronaldo: A tale of two Manchester United No 7s

They both inherited the iconic shirt at Old Trafford, but the £59.7m new boy is joining a club in a very different state
Israel-Gaza conflict: No victory for Israel despite weeks of death and devastation

Robert Fisk: No victory for Israel despite weeks of devastation

Palestinians have won: they are still in Gaza, and Hamas is still there
Mary Beard writes character reference for Twitter troll who called her a 'slut'

Unlikely friends: Mary Beard and the troll who called her a ‘filthy old slut’

The Cambridge University classicist even wrote the student a character reference
America’s new apartheid: Prosperous white districts are choosing to break away from black cities and go it alone

America’s new apartheid

Prosperous white districts are choosing to break away from black cities and go it alone