London bid reaches £6m sponsorship milestone

The London 2012 campaign has reached more than 60 per cent, £6m, of its target for corporate support since its official 16 January launch, the bid's chief executive, Keith Mills, said yesterday.

The London 2012 campaign has reached more than 60 per cent, £6m, of its target for corporate support since its official 16 January launch, the bid's chief executive, Keith Mills, said yesterday.

More than 25 companies are backing London's bid to host the 2012 Olympic Games. EDF Energy, one of the UK's largest energy providers, is the bid's first Premier Partner, the leading category of corporate support. British Airways and British Telecom have also pledged support. Backing is also being provided by Clifford Chance, Ashurst, Freshfields Bruckhaus Deringer, and Canary Wharf London, where London 2012 has its headquarters.

With the promise of commercial opportunities for the marketing and development of the Olympic brand, there has also been support from Microsoft, the Hilton Group, Avis, and McKinsey & Company. British Airways London Eye, Berwin Leighton Paisner and Radisson Edwardian will also contribute to the Bid campaign as Champion Partners.

It is estimated that London 2012's corporate partners and supporters will contribute up to £10m to the bid. This includes the £1m donation from the Royal Mail announced last year.

The television presenter Katy Hill attended the central London corporate support announcement and helped to unveil a Leap Counter, which registers support for the bid by recording the number of people who "leap" or pass through the life-size measuring counter.

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